Search Engine Optimization
Take Full Advantage of Internet Marketing
"The secret of maximizing your Internet marketing opportunities is search engine optimization."
By: Kapil Gupta | internet marketing | internet marketing company | internet marketing article
The secret of maximizing your Internet marketing opportunities is search engine optimization. While, proper search engine optimization means optimal usage of keywords and key phrases. Choosing of appropriate keywords requires a thorough knowledge of the terms people usually search on the Internet in order to obtain information. In other words, if your keywords and key phrases are appropriate then chances of your website being visited by your target customers are high. But there is an ethical way of doing everything. Your keywords and key phrases should not generate spams or unsolicited mails, and risk your website being a source of annoyance for everyone.
Now that your website has been optimized, the time for its submission to search engines has come. The obvious question that arises is which search engines to submit to. One of the best search engines of today is Google, and there are reasons behind it. Today, Google is the most visited search engine on the Internet. A simple and uncomplicated interface, the absence of adverts, and relevant search results make it the most preferred search engine. Moreover, Google has agreements with other major search engines and search directories such as Yahoo, MSN, etc. for example, Yahoo, AOL, Netscape, some of the most popular search directories use Google’s database for servicing. Hence, if your website is ranked in Google then there is a high possibility that it will receive high rankings in their sites as well.
It is also advisable to get your website listed at the Open Directory Project, DMOZ.org. DMOZ is a renowned directory and is well respected in the search engine optimization industry throughout the world. What gives DMOZ its stand is that it uses expert human editors to scan the websites, unlike automated spiders or crawlers of other major search engines. Manual scanning ensures relevancy and quality of listings on DMOZ. Hence, if you enlist in DMOZ then there is a high probability that you will get high rankings in Google, MSN, Yahoo, and other major search engines.
Now comes the most important part, search engine submission. Statistics reveal that manual submission is the best practice to get your website ranked. Manual submission to a dozens of search engines requires time but it’s worth doing. Major SEO professional prefer manual submission because most of the major search engines prefer manual submission. There are scores of software that claim that they can submit your website to a huge number of search engines. However such claims are totally baseless since there are only a dozen of major search engines that can really be counted and these software only get your website listed to Free for All (FFA) sites. You risk yourself being blacklisted or penalized by authentic search engines for getting enlisted in FFA sites.
Once you have submitted your website manually to some of the major search engines, you have nothing to do except waiting patiently. It will take at least a couple of weeks for your website to show on Google rankings.
Synapse Interactive is a leading online marketing company helping organizations throughout the world with quality SEO and Search Engine Submission services, all aimed at achieving high ranks in major search engines.