Building link popularity is the most difficult and time-consuming aspect of search engine optimization. Search engines tend to ignore links from free web sites or artificial links in their link analysis system, leaving there no easy ways to build link popularity.

The secret to a successful web site in a pure link analysis system is the content. Be sure that you have a content rich site before submitting the link.

Some legitimate ways of building link popularity for your site.

• Ask for a link: directly contact the owner of a site via email or other means asking for a link to your site.
• Start developing more content if your site is lacking it and become a content provider.
• Have a high quality newsletter or article section on your site. People will want to link to you to provide their visitors useful information.
• Submit your web site in the appropriate categories of the major search directories.
• Search for "submit a link" and “most important keyword." This will display a list of sites that have link pages related to your keyword. Post links to them.
• Submit your site to the thousands of relevant specialty search engines and directories
• Submit to as many as relevant themed directories as possible.
• Post an article in their ezine or content library section. This gives the site owner something that represents real value to the content of their web site.
• Write articles that are related to the keywords and market these articles to online content providers.