Do they include link building in their SEO services?

Professional SEO consultant does not limit himself or herself only to building keyword rich content, but also generating incoming links from relevant website to increase the Page Rank of your website.

What do they do to enhance website conversion?

A high traffic is beneficial only when your website can provide what the users are looking for. A good SEO consultant will use several techniques such as copywriting strategies, site usability, call to action tactics and advanced conversion reporting to ensure conversion enhancement.

Do your SEO consultants calculate your ROI for you?

SEO services are quite expensive that needs to be assessed frequently by calculating the ROI (return on Investment). ROI depends on various factors, such as target population, size of your market place, the sales value of your services and the number of people searching for them on the Internet etc. if the SEO consultant is experienced he should be able to help you predict your ROI.

Do they limit the number of search phrases?

Most SEO consultants focus only on the most competitive phrases for optimization. However, if you are planning to go for more optimization, think about employing an SEO on a long-term basis. It is true that some phrases are more important than others are, however, the rest should not be neglected.