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| Common SEO Errors |
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You cannot do SEO without identifying your keywords and key phrases. Similarly, you cannot identify your keywords and key phrases unless you have a clear view of your market, the target audience, your prospects, and what unique you offer to your customers.
In this article I will be focusing on some steps would help you with SEO:
Purpose - Before proceeding with SEO try figuring out how much sales your existing website generates and how much extra sales do want your search engine optimized website will generate. Some added analysis on what you want your prospects to do after visiting your website, etc will be extra helpful.
Market fragmentation - Identify your target market/markets and your targeted customers individually and figure out what exactly you do to cater to them.
Keywords - Identify the keywords that are likely to lead to your website. A competition analysis can be helpful.
Listed below are some common SEO errors. A huge percentage of websites make these errors, which result in low rankings and dwindling traffic.
Sitemap missing - Even an excellent design and content is rendered useless without a sitemap. Search engines prefer scanning the sitemap.
Inadequate search engine and directory submission - Your website has a better chance of getting ranked if your website is submitted to both major and minor search engines and directories.
Contact Details - If your target customers get to like your website they will try to contact you. Unless your company profile and contact information are clearly indicated on the website, customers will just be confused, and may even take a back foot, when it comes to communicating with you.
Website structure - Confusing visitors with a complicated website structure is an absolute crime. Try to design your website from your customers’ point of view, i.e. what they want to be displayed and what next they want next to appear.
Ensuring that the above mentioned errors are not repeated is not a hefty task especially when the returns on proper SEO are realized. |
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