Category Archives: Internet Marketing

Google Webmaster Tools and Crawl Errors: An Insight into How to Get Detailed Data from the API

Posted by on April 30, 2012 No comments

It’s good news for those who were disappointed that all specifics of crawl errors are being removed from Google Webmaster Tools because they can still be accessed via the GData API. Through this API, it’s possible to availupto 100,000 URLs for each error and a detail of most of the missing information.

A detail about crawl errors is available in two different types of files:

  • In India SEO experts download eight CSV files, out of which one will contain a list of all crawl errors.
  • Crawl errors feed, which helps us to program and fetch 25 errors at a time.

Various parts of data are available in four ways:

  • User interface-based CSV download
  • User interface display
  • API-based download
  • API-based feed

CSV Download:
The eight CSV files which are available through the API for SEO services are:

  • Crawl Errors
  • Content Errors
  • Top Pages
  • Top Queries
  • Content Keywords
  • Internal Links
  • External Links
  • Social Activity

In India SEO experts download these CSV files either own client library can be built or the PHP client library can be used.

The crawl errors CSV contain the following data:

  • For each type of error it contains upto 100,000 URLs
  • The full list of URLs which is blocked by robots.txt
  • Specifics of “not followed” errors (unlike UI where only status code is returned by the URL)
  • Specifics of site-wide server errors
  • All specifics of  “soft 404s”

A detail about crawl error sources is available through the crawl errors feed, as described below:

Crawl Errors Feed
Though it appears that the crawl errors feed request code is built into the Java and Objective C client libraries, but individual code has to be written to request this if a different library is being used. 25 errors can be fetched at a time through a looping program. The returned information is in the following format:
<atom:entry>
<atom:id>id</atom:id>
<wt:crawl-type>web-crawl</wt:crawl-type>
<wt:issue-type>http-error</wt:issue-type>
<wt:url>http://example.com/dir/</wt:url>
<wt:detail>4xx Error</wt:detail>
<wt:linked-from>http://example.com</wt:linked-from>
<wt:date-detected>2008-11-17T01:06:10.000
</wt:date-detected>
</atom:entry>

How link building can help create brand reputation?

Posted by on November 25, 2010 No comments

The basic fundamental of doing good business is creating a viable brand reputation, no matter what the platform of advertisement. The internet is the most dominant platform for any product or service promotion today. Its ability to reach out to the entire world in a seamless manner makes it highly effective for all sorts of business propaganda formulation. The progressive technologies active in internet marketing makes it easier for businesses to make themselves known before the target audience easily. A spunky video ad, a highly creative promotional flash game, etc. can work wonders for your business and help you create a name in the list of the most of the sought-after brands. Social media optimization plays a great role in creating the right buzz for you in the market.

Link building service is perhaps the most effective strategy used in social media optimization today. This service offers you a distinct edge over simple promotional programs as you can redirect users to your site through similar businesses. There are different types of link building programs, including one way linking, two way linking, reciprocal linking and multiple linking, available for you to choose from depending on your business needs. But the motive remains the same in all the cases – you get to create a link to your business through the online platform of another business under your category. In other words, a visitor looking for a specific product on a particular website may get redirected to another website offering the same product through the link posted on the previous website.

Link Building Services:Securing Higher Ranking on Search Engines

Posted by on July 24, 2010 No comments

As part of its plan to consider off-the-page criteria while assigning ranks to websites, search engines also consider link popularity as one of the ranking criteria. A search engine decides the popularity of a site by taking into account the numbers of sites linked to it. We should take link building services seriously other than any SEO techniques. This technique can also establish a grater online presence for your site by increasing its access or entry points. A visitor may reach your site through another site on which you have linked your site with.

With competitors breathing down your neck, it has become imperative for you to consult a company providing link building services for securing higher ranking as well as establishing greater web presence to increase the traffic of your site. To start with, a link building campaign is essential for finding link partners. You partners can be of two types – those who only link to your site without having your site linked to theirs; the second type links to your site in return for linking for site to theirs. Thus link building can be one-way or reciprocal.

One-way link building involves a comparatively difficult process. Finding one-way link partner may be difficult but not impossible. As search engines pay greater importance to such links, you can greatly benefit from this even if it is time taking. Reciprocal link partners on the contrary are easier to find and they can add to the quantity of your incoming links.

Role of Google XML sitemap in a SEO composition

Posted by on March 2, 2009 No comments

An array of SEO services goes beyond the widely acknowledged PPC search engine marketing and includes Google XML sitemap among others. The name must not be confused for its domain, as XML sitemaps are applicable for all search engines including Yahoo, MSN, Ask, Overture and so on.

Google XML sitemaps or just XML sitemaps are prevalently implemented by every SEO company in India to enhance their prospects over search engine results pages (SERP). These are simple XML files, one for each website, which sport list of URLs to all web pages in a website to inform the search engine spiders about them in advance, along with their respective metadata information.

A search engine marketing expert uses sitemap to sort of make the job of the search engine spiders more convenient when crawling across the website in question.

SEO consulting services by professionals

Posted by on December 9, 2008 No comments

Today, millions of people use SEO techniques to sell their products or services, hence it has become important for the businesses to seek the help of SEO consulting services. In a highly competitive internet marketing business environment, the SEO consulting professionals understand and deal with various aspects like business objective, media mix and dates, targeted audience, strategies, creative consideration and methods of measurement.

The various strategies implemented by the SEO consulting professionals, such as keywords selection, content optimization and Meta tag optimization, enable your website to get crawled through by

The Advantages of Internet marketing in an Economy on a downward free-flow

Posted by on December 2, 2008 No comments

The recent meltdown of the world-economy has drastically affected the business at every level. Companies have become extra cautious and accordingly planning their budget and spending. In such a scenario, field marketing can only add to cost marketing campaign, which of course is not very encouraging.

Internet marketing presents itself as the suitable alternative. Blame it on their cost stifled state of being or additional advantages of being online, companies are finding it much suitable to market their product and services via their online identity.

The most vital advantage is the wide-spread reach of the internet. A company operating in more than 70 countries can not think of simultaneous field marketing and advertising campaign in such a scenario.

However, Internet marketing can deliver the message to a comparatively larger section of consumers at very low operating cost.

Another important advantage is the minimum use of technology and time to reach to the mass. Internet Marketing also saves money in terms of wages and other associated costs linked to run an offline marketing campaign.

Internet Marketing

Posted by on November 3, 2008 No comments

If wide scale internet use is largely responsible in encouraging business to accept web as a medium of advertisement, the world of cutthroat competition has also influenced the business owners to consider a cost effective alternative.

Internet marketing offers the perfect combo of options in terms of extensive reach and cost-efficient advertisement model. Evidently, internet marketing is the latest buzzword that hums aloud amidst every business that dreams to grow.

For hundreds worldwide and representing diverse industry verticals, internet marketing has proved to be the fastest channel to reach out to millions. Effective 24×7, internet marketing works as cheap, relevant, quick and highly effective means of marketing for businesses online.

Advantages in Abundance

  1. Cost-saving
  2. Flexible
  3. Global presence
  4. No time restrictions
  5. Helps in product researching
  6. Improved sales performance
  7. Instant results
  8. Better customer satisfaction
  9. Brand development
  10. Effective communication
  11. Economical in collecting latest market trends
  12. Helps in market expansion
  13. Improve competitive edge

Internet marketing practices are important for businesses aiming at increasing their serviceability, and thus improving the ROI. Some of the most commonly used internet marketing practices are, search engine marketing, e-mail marketing, pay-per-click advertising, affiliate marketing etc.

ROI – Return on Investment

Posted by on October 20, 2008 No comments

The main motive of any business it to increase the ROI – Return on Investment by the effective business plans, In the online world of website advertising, SEM and affiliate marketing, the one of the major chalange for every SEM manager is to increase the rate of ROI. So here we are opening some online marketing secrets to give an rapid growth and high revenue with less cost to your niche.

Tips to increase the ROI are as follows:

1. Select good keywords from the keyword tool software like SEOElite, Word Tracker, Yahoo Inventory, Google KeywordtoolExternal.

2. Check out the Bid on the keyword. And also consider the highest bid keyword of you theme in case of yahoo search marketing.

3. Find the KEI of the keywords for the advertising.

4. Select the Top bid keyword, medium bid keywords and low bid keywords for PPC.

5. Add a Adword Campaign, add a group with a series of keywords in it.

Flash files ready to be crawled now

Posted by on October 8, 2008 No comments

Shockwave Flash files can be read and indexed now. The agreement between Google and Adobe in this regard is a noble effort to make the invisible flash file visible for the search engines. Using the “optimized Adobe Flash Player technology”, the search engines can now index rich internet applications of SWF file format. There is no need to change the otherwise attractive Flash content in order to make it suitable for the crawlers to read. There are more than 73 million Flash files on the web which will now be visible with the help of this new technology.

According to Google, the optimized Adobe Flash Player technology has the potential to cover all kinds of SWF files including buttons, menus for self-contained Flash websites. Some of the observers have speculated the linage of the new technology in Silverlight. Silverlight was created by Microsoft to have an edge over Flash.

Although Adobe has prepared this effective solution for Google and Yahoo, in order to make SWF content easily searchable the span of search services, the company is planning to share its Flash indexing technology with other search vendors too. By having solutions for other search engines, Adobe would be able to affirm its foothold in web search market as well.

Javascript location and Analytics Accuracy

Posted by on September 22, 2008 No comments

Are you in the search of information on how to put the analytics code in your website pages? We would like to suggest on the same.

Our suggestion partakes to the recent research conducted by the Dennis Mortensen and the Index Tools team on better placement of the analytics code.

The test:
In that test they considered two different websites and placed the code in bottom and top of the pages. The scripts were same, except that they fed their data into 2 different Index Tools accounts.

The findings:
The test showed that if your page loads under 3 or 4 seconds, you can continue keeping your Javascript at the bottom, and remove any risk related to analytics vendor downtime. However, if your page load time is above of 4 seconds, it would be better to place your analytics Javascript at the top of the web page.

Hence, whether to make those Javascrips appear on the ‘top’ or show up at the ‘bottom’ – before taking a decision, take your pick in terms of the time that your website takes to launch it.