Google has signed a pact with  Bloomberg Television for availing national cable ad time in the US.  Bloomberg Television will make the time slot available with the help of  Google TV Ads platform. This platform was launched by Google in this May as an auction-based,  self serviced system. After the tie up with NBC Universal last month, the pact  with  Bloomberg Television is the second striking step of Google in this regard.

Bloomberg Television addresses the wealthiest and powerful cross section of the television viewers. And , the practice of viewing ads of this cross section is really difficult to be measured.  In this direction, Google is going to help Bloomberg Television.  Google  with the help of  set-top boxes can  view the data. The data viewing is possible due to the agreement between  DISH Network satellite TV system and Google. This agreement  uses Google TV Ads to sell inventory.

Google is optimistic regarding the output of its pact with Bloomberg Television. The advertisers of Google are also positive regarding the development and hope that, the technology will help them learn more about the Bloomberg Television audience. Consumer’s response on any specific ad and required real-time adjustments on the part of the advertisers for maximizing returns can be analyzed more precisely with the help of this technology.