Summary: The web analytics must be induced in the heart and soul of the organization. It further imbibes a winning effect to the online marketing efforts.

Don’t you wish to know the minds of your prospective customers? What if, there’s a system to identify the trends your prospects follow? The work could then be finished in a much productive way. Isn’t it? Yes, web analytics facilitate business organizations in the same way. It is a whole gamut of services that contribute to timely business decision making and formulating strategies.

With effective use of web analytics, the marketers can measure and maximize their return on investment. In addition, the key professionals from the organization can identify the referral sources, which are optimum revenue generators. Further, it is essential to know that from where the customers are coming and of what quality. It is all done with diligent ecommerce intelligence and observing the click stream of the visitors.

The web analytics also include report generation based on researches related to browse-to-buy ratios and overall revenue potential, which are sorted as per the constraints involved. Moreover, measuring the response and key ratios related to online advertising and marketing helps in saving those extra bucks wasted over sick programs.

Imagine your win over complexity related to zeroing in on the gold mine of quality customers and initiating advertising cost cuts on non productive areas. In this way, web analytics ensures that marketers go about targeting their prospects in a determined manner. It simply means least chance of marketing failures and achievement of business goals.

Are you in the search of information on how to put the analytics code in your website pages? We would like to suggest on the same.

Our suggestion partakes to the recent research conducted by the Dennis Mortensen and the Index Tools team on better placement of the analytics code.

The test:
In that test they considered two different websites and placed the code in bottom and top of the pages. The scripts were same, except that they fed their data into 2 different Index Tools accounts.

The findings:
The test showed that if your page loads under 3 or 4 seconds, you can continue keeping your Javascript at the bottom, and remove any risk related to analytics vendor downtime. However, if your page load time is above of 4 seconds, it would be better to place your analytics Javascript at the top of the web page.

Hence, whether to make those Javascrips appear on the ‘top’ or show up at the ‘bottom’ – before taking a decision, take your pick in terms of the time that your website takes to launch it.