Google Base is a free service for submitting content to Google in order to make it searchable online. It allows content providers to upload structured data to Google, surface it across Google search procedures, and syndicate it via application programming interfaces. So when it arrived a couple of years ago, for a search engine marketing expert it was a dream come true. It enabled SEM consulting firms to use the Google Base Data API to target the appropriate audience for a specific content by choosing from popular item types.

Today, a search engine marketing consulting firm not only uses Google Base to intensify the effect of a SEO content, but also to monitor the web traffic generated by that content.