Search Engine Optimization techniques recognize more than 200 vital factors that Google uses to rank a page in its search result. However, all the vital Google ranking factors can be categorized under four broad headings, such as

Google Ranking Factors

- Positive ON-Page SEO Factors.
- Negative ON-Page SEO Factors.
- Positive OFF-Page SEO Factors.
- Negative OFF-Page SEO Factors.
 

The page rank increases remarkably if the keyword is well mentioned in the URL, domain names, header, description meta tag, and keyword meta tag. It is also helpful if the key word is in body text with appropriate individual keyword density, accuracy, right font size, and keyword phrase order. Domain name extension, freshness of content published in the webpage, and frequency of updates are other key factors of effective Google ranking.

Avoiding the practice of poison words, excessive cross-ling, and stealing images and text also increase the ranking of your web page in he Google ranking.

Your Google ranking largely depends on the number of total incoming links, number of incoming links from high ranking pages, and the frequency of change of anchor text in your web page.
 
To bring great Google ranking always avoid link buying, cloaking, domain hijacking, and rank manipulation by competitor attack.