With the launch of the new iPhone, various ad networks, such as Google Ad have become actively aware of the new opportunities available in terms of new ad options. Google has strategically targeted the iPhone users around the world. By targeting the iPhone owners, Google is providing lucrative option to advertisers to directly spread their reach to a larger section of the upper socio-economic class of customers.

Google is reportedly meeting with new agencies and presenting a newer option to show various ads as a result of any search made by the iPhone user. This initiative by Google will gradually develop an iPhone ad group and will be a critical component of their regular search campaign.

This initiative from Google would be the first of its kind for an iPhone user that will enable the advertisers to design specific messages for mobile searches, bridging the gap between re-purposing Internet ads for mobile experience.