Link popularity is an effective way of search engine optimization that maximizes your web popularity in a considerable short span of time. Link popularity is counted from the number of websites which point towards your website. More is the popularity higher is the rank on search engine index. Apart from increasing your rank on the search engine index, link popularity helps in,
 
1. Anchor text creation: Link popularity helps your website to create anchor text and enable you to enlist your most important keywords present on the links pointing towards your website.
 
2. Elevation in PageRank
PageRank is Google’s initiative to rank a web page on a scale of 1 to 10. Long-term link building campaign and link popularity helps your website to increase its PageRank.
 
3. Generation of direct traffic
Link Popularity helps you to get for your website directly. Incoming links are beneficial as users of those websites are likely to click on your link to visit your website,
 
4. Helping Deep Indexing
 
A deeply embedded page of your website can also have a bright chance of being crawled and indexed by the search engines with the help of link popularity.
 
5. Indexing of Dynamic Pages
Dynamic pages are difficult to be indexed by several search engines. Linking popularity helps your dynamic pages to be indexed by search engines.
 
6. Widening the coverage
Link popularity empowers your website to have coverage even in Search engines you might have not submitted your website.
 
7. Leading edge
Link popularity building offers you the leading edge in the highly competitive online marketing atmosphere.
 
In short, link popularity amplifies the optimization process of your website.