Tag Archives: Search Engine Marketing

Brand Updates by Google in UK: How to retain the top ranks?

Posted by on July 10, 2009 No comments

With Google’s updates in March earlier this year rankings of the major brands have reached new heights. At first, it did not happen for UK. As the momentum caught on, the results on Google.co.uk also began to rise up. No patterns were observed except the error where results were appearing for other countries (mostly the US) even when the searches were made UK specific. Presently, authority websites are making it to the top rather than the results for competitive keywords.

Earlier, ranking for a competitive term was very difficult. Grabbing one of the top ranks required link building and on-page SEO techniques. Google has become smart enough to recognize authority websites even though they may not have many external links. Google uses internal linkage and places its trust in these websites and lets them get to the result page where they belong.

Getting to the top positions is easier for the large brands after this. This update has not only affected the authority websites but has greatly affected the SEO process for medium size companies. Since half the positions on the first page are occupied by the big brands, there are only five positions on the first page to compete for.

What is this supposed to mean? Is it necessary for us to be a brand to be listed amongst the first pages? The answer is still not clear. But one thing that is clear is that gaining a position through traditional SEO is completely different from doing the same by being an authority site.

Google has its own ways for trusting and ranking brands or authority websites. Google keeps an eye on the mentions of the website in media and if any links to your website are available on mainstream media sites. If your website is creating a buzz and people are talking about you, it sure gives you better chances to rank up high with Google. Then of course, statistics like the number of people that visit your website without having to search for it, or search for the brand name itself say a lot about the relevance and popularity of your website.

By Search Engine Optimization Team, Synapse India

Google Base

Posted by on June 16, 2009 1 comment

Google Base is a free service for submitting content to Google in order to make it searchable online. It allows content providers to upload structured data to Google, surface it across Google search procedures, and syndicate it via application programming interfaces. So when it arrived a couple of years ago, for a search engine marketing expert it was a dream come true. It enabled SEM consulting firms to use the Google Base Data API to target the appropriate audience for a specific content by choosing from popular item types.

Today, a search engine marketing consulting firm not only uses Google Base to intensify the effect of a SEO content, but also to monitor the web traffic generated by that content.

Role of Google XML sitemap in a SEO composition

Posted by on March 2, 2009 No comments

An array of SEO services goes beyond the widely acknowledged PPC search engine marketing and includes Google XML sitemap among others. The name must not be confused for its domain, as XML sitemaps are applicable for all search engines including Yahoo, MSN, Ask, Overture and so on.

Google XML sitemaps or just XML sitemaps are prevalently implemented by every SEO company in India to enhance their prospects over search engine results pages (SERP). These are simple XML files, one for each website, which sport list of URLs to all web pages in a website to inform the search engine spiders about them in advance, along with their respective metadata information.

A search engine marketing expert uses sitemap to sort of make the job of the search engine spiders more convenient when crawling across the website in question.

WEB SITE PROMOTION SERVICES (SEO)

Posted by on December 15, 2008 No comments

Web site promotion services helps to promote a web site on the internet in such a way that it increases the qualitative visibility of a web site on the internet in order to bring more web users .Techniques of website promotion are as follows: – E-mail marketing, banner-ads, Publishing articles & news letters, Affiliating marketing programs, Copywriting & Press releases, Web site & Events sponsorships and Multiple domains.

Another term for website promotion is SEM (search engine marketing) which focuses to get a web site to appear near the top of search engine listing results.

Organic search engine optimization(SEO) is a technique of a website promotion which helps to modify or to amend or to tweak a website resulting in top search engine ranking to set the requisite and desired key words.

The process of SEO includes research of a keyword, optimization of a website, submission of a website and promotion and maintenance of it.

Video Promotion: Need of the hour

Posted by on August 29, 2008 No comments

Online marketing has entered into a new phase of growth, encouraging better and newer methodologies to strengthen a company