With Google’s updates in March earlier this year rankings of the major brands have reached new heights. At first, it did not happen for UK. As the momentum caught on, the results on Google.co.uk also began to rise up. No patterns were observed except the error where results were appearing for other countries (mostly the US) even when the searches were made UK specific. Presently, authority websites are making it to the top rather than the results for competitive keywords.

Earlier, ranking for a competitive term was very difficult. Grabbing one of the top ranks required link building and on-page SEO techniques. Google has become smart enough to recognize authority websites even though they may not have many external links. Google uses internal linkage and places its trust in these websites and lets them get to the result page where they belong.

Getting to the top positions is easier for the large brands after this. This update has not only affected the authority websites but has greatly affected the SEO process for medium size companies. Since half the positions on the first page are occupied by the big brands, there are only five positions on the first page to compete for.

What is this supposed to mean? Is it necessary for us to be a brand to be listed amongst the first pages? The answer is still not clear. But one thing that is clear is that gaining a position through traditional SEO is completely different from doing the same by being an authority site.

Google has its own ways for trusting and ranking brands or authority websites. Google keeps an eye on the mentions of the website in media and if any links to your website are available on mainstream media sites. If your website is creating a buzz and people are talking about you, it sure gives you better chances to rank up high with Google. Then of course, statistics like the number of people that visit your website without having to search for it, or search for the brand name itself say a lot about the relevance and popularity of your website.

By Search Engine Otimization Team, Synapse India

Search engines at times are confronted with such keywords, which cannot be answered perfectly without clustering which means search engines organize relevant results into groups formed based on a common theme.

For example, you may try typing “clustering” at Google search box. Since, clustering can be depicted differently in different disciplines; Google search results will return its varied meanings. It will cluster results with identical context into a group and hence organize the search results better for you. You may click on “similar pages” under such a cluster and refine your search. You may also look up suggested relevant search terms at the end of the organic search results to search better. This is vital information for any SEO expert. In fact, Search Engine Optimization services make use of this clue during keyword optimization.

Stealing the contents of a certain website and then putting them on a site that gives an impression of being legitimate is known as Pagejacking. To prevent pagejacking, search engine optimization expert devises new shielding techniques which utilize “off page” elements, such as link popularity, which cannot be stolen or compromised with. These efficient search engine optimization (SEO) services ensure that no illegitimate methods are adopted to fetch top rankings by such internet thieves.

SEO expert India team suggest following steps to be taken to prevent pagejacking:

• - Disable the Java Script before surfing the net;
• - Obtain internet filtering software to get rid of offending material;
• - In case you see yourself at the scammer site, enter a new URL or web address;
• - Depress the triangle on the “back” button of the Internet Explorer, and choose the second last URL (web address) etc

The term log file is derived from the noun LOG BOOK, which is a book containing a detailed record of events. The SEO experts in India define it as a word that refers to “a file or a number of files, automatically created and maintained by a server, to keep a systematic record of all the activities performed by it”.

The log files comes into action as soon as the server attends a client’s request to retrieve a web page, http code, bytes served, dates, time and also search engine optimization activities. It also records a list of errors encountered in processing these requests.

These files are revealed to administrator and search engine optimization expert who collect vital stats thereof for various Search engine optimization SEO services, including examining traffic patterns to particular websites at different times of the day.

Due to the internal information gathering ability, log files are sometimes compared to black boxes and CCTV’s used for spying.

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