Tag Archives: seo service India

A Discussion on Event Tracking Feature of Google Analytics

Posted by on May 8, 2012 No comments

The importance of Google Analytics needs no mentioning. Here we will try to give a little more light on specific applications of Google Analytic data. Specifically we will discuss some features and functionalities of the new Google Analytics v5 Event Tracking technique. The feature can provide a tremendous amount of data helping you to track when people click away to leave your site.

This special feature is becoming immensely helpful for people who are engaged in providing SEO services in India. The information we can get from this event tracking feature, can be used in different ways. Some of them are discussed below:

  • Affiliate offer tracking: websites that promote affiliate products on their websites, they can track the data by this event tracking feature of Google Analytics. The webmasters of this website will be enabled to track which affiliate links receive the most clicks. This gives you the upper hand to determine which offers your audience responds best to.
  • Email opt-in form comparison: Companies offering SEO in India are also using Google Analytics event tracking feature to test different locations form where they receive a lead and find out which specific placement results in the most offsite clicks. This is becoming helpful for website which is not cashing much in their email management program.
  • Social media engagement: The event tracking feature of Google Analytics will help you to track who all are reading and following your social media footprints. You can also track which specific links are they following or visiting most.

This specific information can be helpful for companies offering SEO services in India to plan their web structure. SEO in India can cash a substantial amount of traffic using this specific feature of Google Analytics.

Google’s Search+: Advantages and disadvantages

Posted by on March 26, 2012 No comments

Google’s big launch
Google has recently given an update called “Search, plus your world,” which has created quite a huge stir in the Internet world. This feature can route your personal social search results into the search listing of your public profile. There is only one drawback however. It can only reflect results on your Google+ social profile, keeping you out of reach of major social networks Facebook and Twitter.

Search, plus your world: An overview
Going by the uproar, the latest update is projected to make a bigger impact that Google’s previous update, Panda, which only instilled fear by taking out websites with poor quality content. Unlike Panda, “Search, plus your world” could easily be more popular because of one simple fact – good content is easy to create; what’s difficult is prompting people to share content.

The effect of the update
So what kind of an impact do online businesses expect from this update on their Google ranking? And to what extent can they pitch sales to their advantage through it?

When users are signed in to their Google account, personalized results would reflect on their social status as the default result. This poses a few hurdles for those who expect more mileage on their search result because now not only will it be difficult to establish your ranking, but customers would find it difficult to search you out as well since Google+ results will override public search results.

What’s more disappointing is the fact that the search results yielded are not the most relevant. Because of this, Google has received quite some flak and after the launch of Search+, there aren’t any signs of improvement on the cards.

These recent updates should be taken into account by companies offering SEO service in India.

Search Engine Optimization is Pivotal to Ensure Your Online Venture’s Success

Posted by on February 3, 2011 No comments

Search Engine Optimization (SEO) is pivotal in ensuring the success of any online venture, whether it