For many online businesses and their webmasters, it’s almost a dream to see notch up a ranking of 5 in the Google Page Rank system.

Here, I have tried to discuss a few important measures that can effectuate an improved performance in Page Ranking system. These SEO tips would help you to better your PR as well as SERPs.

Here we go,

1. Focus on the Competition – lesser the better in the beginning

An intelligent webmaster would first focus on the least competitive keywords. With the growing confidence and better understanding of the keyword performance, later on you can shift your gears to match the needs of ‘average’ and ‘high competitive’ keywords.

Try searching the keyword that you have set for yourself under inverted commas (“ ”). The result would give you a better idea about the competition.

2. Search For Relevancy

Are you through with structuring a website on least competitive keywords? It is the time to search for relevant keywords that exist in the proximity of your competition. Take aid of several advanced keyword search tools available in the market and arrange a list of these keywords.

3. On Page SEO practice

Now, since you are ready to launch your website, go for a mockup (there are several search engine simulators around to help you out). Although, these simulators are not to be depended 100% you can get a few ideas about your on-page SEO factors.

The on-page SEO factor would cover essentials of keyword placement at H1, H2, Title, anchor text, and alt tags.

4. Off Page SEO practice

After ‘on-page’ now it is the time to figure out your plan for ‘off page’ practices. This comprises an essential part of your SEO practice that finally goes on to decide the fate of your site’s Page Rank and SERP.

The practice may include scopes of ‘Link building’ activities. In SEO terms, the practice includes steps like articles/blogs submissions, social networking etc.

Article Submission: Write some exclusive content-rich articles and blogs and submit it to authority directories. Never forget to mention your site’s link in the author bio of the articles you have submitted.

Social Netwoking: There are hundreds of social networking sites where millions throng. Be a member of one of these websites. Believe me, Orkut Digg, MySpace etc have done wonders for many.

By being an active participant in the communities and forums, you can exchange information about your service specialties. Help the needed and get benefited by disseminating right information.

Reciprocal Linking: Search engine do offer more weightage to websites that comprise third-party links connecting into its page. Subsequently, it helps to get a top Page Rank. A reciprocal link building activity will make your site rank better and popular too.

While linking never set yourself only linked to sites with higher PR. Low Page Rank sites falling into your relevant category also help in better performance.

Search Engine Optimization, or SEO as it is popularly known to be, is a process of getting your site positioned higher in the search engine ranking. Largely ambiguous, especially given the diversity of the algorithm that the search facility providers follow, SEO still has remained to be a practice of experts. These experts in accordance to their experience (which at times may be largely garnered while serving a specialized business vertical), put divergent steps into practice.

Following is a list of ten important points that are commonly followed by every SEO specialist.

10. Site Map - use it to get seen better
How better looking your website be, if there are pages that are hard to navigate, maximum chances are there that your site would fail to retain its visitor.

Provide your visitor with a site map that helps them get to the desired page without minimum fuss. While a properly structured site map helps your prospects to enjoy their stay at your site, it lets web crawlers to map and log all the pages of site content quickly and correctly. A better logged site always stays with a better chance to get better ranked.

9. Follow the rules to benefit from best practices
Search engines service providers have developed algorithms that asses the relativity of the content (especially the text) to the business that the site partakes to. Additionally, the algorithm also considers several factors like link-backs (reciprocal and one way), content newness,  information authenticity, and several such others.

Here comes the need to practice SEO in terms of the guidelines provided by the service providers. While algorithms are developed to ensure best practices on the web, the guidelines help your site perform on a continuous basis. Optimizing your site to the terms of the guidelines ascribed by major search engines  works as the easiest and best way to get noticed… and stay there.

8. Use Keyword Phrases
Use ‘key phrases’ in addition to ‘keywords’. It is seen that people often type with a phrase that helps them to center on a product/service/news/idea etc . Keyword phrases allow you to deliver your specialty to the exact visitor you want.

7. Use Keywords throughout Your Site, judiciously though
Use your keyword  judiciously and intelligently throughout the site. Remain from spamming but  let the crawler recognize your site via the targeted keyword you offer it with.

6. Get your site Linked
Get linked to related sites to enjoy an improved page ranking. Here also, remain from spamming, but ensure quality by focusing on sites that are popular and ready to link-back to you. Reciprocal links work as key step towards getting your website noticed and better ranked.

5. Use the Right Keywords
ensure that right keyword explains your business. Research and experiment with different search engines to see what websites come up for the keywords you think represent your business better. Right keyword leads to right presence.

4. Put Keywords First
While developing the content for the site, always ensure that the keywords you are targeting and expecting to lead visitors to your site appear in the first sentence.

3. Hire a Professional
Over the web, it is understood that ‘content is the king’. But unfortunately, everyone is not a writer. So hire a professional who knows the craft and makes your page speak to customer on your behalf. The specialist knows the way to create clear and concise content that brings visitors to your website and directs them towards ‘call to action’ points.

2. Use a Catchy URL
Easy to remember URL that represents your business and understood by the crawler is an essential ingredient to get your site ranked better. Create a short, catchy and to the point site address that remains from confusing visitor and crawler about its specialty.

1. Update Content, give your site a refreshing feel
Search engines, no matter the whatever names they come in, always give importance to sites that have their contents revamped. Updated, tweaked and refreshed contents have done wonders for many a businesses. It would do the same for your site too.