Web searchers do not fall in the category of random visitors. While you analyze the psychology of a web searcher, you will find that he/she is actively searching for a product or service and looking for the pros and cons and the best way to avail it. Hence, traffic of a website through search engines is little related to chance rather it is always targeted.

Various studies have been taken place in the last decade to correlate the behavior of web searchers and the traffic for a website through search engines. The studies have confirmed that search engines guide web searchers to satisfy their queries and to go to the desired list of website/s in a greater way. The percentage of web searchers who go to a website through search engines for a related keyword varies between 42-86%. When the queries are more personal or technical, majority of web searchers rely upon the search engines to find the answer. A study by the research organization NPD group shows that the chance of purchase from a website increases five times if the online searcher finds the website on the organic search engine results.

The recent study by Jupiter Media Metrix has unfolded another interesting part of the online customer’s behavior. 28% of the total online customers go to the search engine and type the name of the product/service as the query( not the name of the selling or service offering websites) . Hence building a website is not enough to ensure that you will have visitors and customers. Your website needs to be search engine friendly and should be placed better for the related keyword searches. Effective SEO consultancy is capable of helping you in this regard.