SEO Success Stories : Promotion & Optimization
Before & After Comparison chart
Website : www.airlineexpo.com *
Before Optimization
Keyword
Google
MSN
Yahoo
Maine Airports
NIL
NIL
NIL
Air Charter Travel
NIL
NIL
NIL
Air Charter Services
NIL
NIL
NIL
Corporate Air Charter
NIL
NIL
NIL
Corporate Air Charter Travel
NIL
NIL
NIL
Corporate Air Charter Services
NIL
NIL
NIL
Private Air Charter
NIL
NIL
NIL
Private Air Charter Travel
NIL
NIL
NIL
Private Air Charter Services
NIL
NIL
NIL
Business Air Charter
NIL
NIL
NIL
Business Charter Travel
NIL
NIL
NIL
Business Charter
NIL
NIL
NIL
Us Air Charter
NIL
NIL
NIL
Us Airport Code
NIL
NIL
NIL
Usa Airport Code
NIL
NIL
NIL
Air Charter Info
NIL
NIL
NIL
Corporate Air Travel
NIL
NIL
NIL
Corporate Aircraft Charter
NIL
NIL
NIL
Air Charter Directory
NIL
NIL
NIL
Air Charter Information
NIL
NIL
NIL
After Optimization
Keyword
Google
MSN
Yahoo
Maine Airports
9
9
NIL
Air Charter Travel
1
1
12
Air Charter Services
2
3
NIL
Corporate Air Charter
7
1
NIL
Corporate Air Charter Travel
1
1
3
Corporate Air Charter Services
1
1
6
Private Air Charter
11
NIL
NIL
Private Air Charter Travel
1
1
15
Private Air Charter Services
1
2
NIL
Business Air Charter
11
13
NIL
Business Charter Travel
1
4
10
Business Charter
8
NIL
NIL
Us Air Charter
4
NIL
NIL
Us Airport Code
10
8
15
Usa Airport Code
8
NIL
NIL
Air Charter Info
4
12
NIL
Corporate Air Travel
2
7
NIL
Corporate Aircraft Charter
5
NIL
NIL
Air Charter Directory
9
11
NIL
Air Charter Information
7
8
NIL
The client's website www.airlineexpo.com offers air travel and air charter service information and links to travel companies offering personal and business jets, turbo props, twin and single engine piston charter services for per sonal and business class travel, as well as information on per sonal and business airline travel estimates. The client's website also offers direct links to scheduled commercial airlines operating from the origin and destination of convenient airports to help users locate convenient flights. The website was based on an advertising model where interested users type in city names or airport codes and get a list of scheduled commercial airlines and charter estimates.
The client wanted to have the website optimized for better PR and high search engine placement to increase its visibility in major search engines and subsequently attract more traffic and advertisers. The website had to be accommodative to frequent updates to cater to advertisers' needs and requirements. The idea was to offer free listing facilities for travel companies initially but eventually turn to paid listings once the website attained good PR. These were the requirements when the website was handed over to SynapseInteractive for search engine optimization
The response
The initial website that was handed over to Synapse Interactive lacked some functionalities which search engines commonly look while judging the suitability of websites for rank. The website was under supplement in major search engines and traffic was less. The Internet marketing team initially suggested some amendments on the design of the pages keeping in mind both search engine requirements and usability. Since advertising constituted a major part of the business, considerable amount of main space, that would otherwise be utilized for optimization purposes, had to be left for advertisers, leaving the team with very little space to work upon. To make up for this, the team had to ensure that the minutest of space available for optimization was optimally used in order to achieve the desired results.
Once the webpage design and the website structure were commensurate to the search engine needs, the team undertook a series of on-page and off-page optimization strategies that catered to the needs of both search engines and users. Competition was also high for such business ideas and hence a firm watch was kept on competitive websites and also on search engine updates.
The Result
The anticipation and the strategies envisioned by the team paid off well and the results were quite commensurate to as envisioned by the client and the team.
Today, www.airlineexpo.com
- Tops search engines with some very competitive keywords and geographical key phrases
- Generates commendable enquiries from advertisers
- Generates good number of visitors for service providers enlisted on the website
« Previous | Case Studies | Next »
