The Challenge
www.beautyrose.com is an online shopping store selling a variety of branded products ranging from cosmetics to garments and from jewelry to men's watches. A dynamic website for based on Yahoo Store, BeautyRose certainly had a unique mix of idea and technology that very few website-owners usually envision.

The client wanted the website to be promoted in the best possible way to achieve the maximum return on investments. For this, getting the best possible in ranking in Google, Yahoo, and MSN was necessary because these three sites handled most of the traffic on the web. A high ranking would increase visibility, which would automatically take care of traffic, and the core business of the client.

The response
The team started working on the project by first identifying the keywords for which the website had to be optimized. This was followed by incorporating the keywords in the website. The obstacle was that the website was published on Yahoo store, and hence not so search engine friendly. Moreover, it lacked sufficient space where keywords and SEO identifiable texts could be integrated. To counter this, the team had to make keyword centric content, both for the home page as well as the updatable pages and promotion of landing pages. This was followed by a series of on-page and off-page optimization strategies to get the best possible results for the website. At all points of time, firm watch was kept on search engines and competition so that instant remedial steps could be taken.

The Result
The efforts put in by the team paid of in terms of initial results which started showing as desired and anticipated.

Today, www.beautyrose.com

• Handles high incoming Traffic
• Ranks in major search engines with highly competitive keywords
• And has helped the client realize return on investment

Last updated : April 1, 2007      * Work in Progress


« Previous  |  Case Studies  |  Next »