| SEO Success Stories : Promotion & Optimization |
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| Before & After Comparison chart |
| Website : www.BlackEngineer.com |
| Before Optimization |
| Keyword |
Google |
MSN |
Yahoo |
| Black Engineer |
5 |
9 |
13 |
| Black Engineer Magazine |
26 |
16 |
35 |
| Black Technology |
12 |
13 |
11 |
| Black Engineering |
21 |
15 |
13 |
| Us Black Engineer Magazine |
3 |
5 |
5 |
| Black Engineers |
12 |
24 |
5 |
| Black Technology News |
3 |
1 |
6 |
| After Optimization |
| Keyword |
Google |
MSN |
Yahoo |
| Black Engineer |
2 |
1 |
1 |
| Black Engineer Magazine |
1 |
1 |
1 |
| Black Technology |
4 |
3 |
1 |
| Black Engineering |
10 |
1 |
1 |
| Us Black Engineer Magazine |
1 |
1 |
1 |
| Black Engineers |
8 |
11 |
1 |
| Black Technology News |
1 |
1 |
1 |
|
|
The Challenge
The client is the founder of the Black Family Tech Week program, LaFamilia Technology Awareness Week, and the Native American Technology Awareness Project. BlackEngineer.com is a website that serves as a mouthpiece for the black community… a news and information provider about black technology, black engineering, black entrepreneurs, black education, black minority, black engineer of the year awards (BEYA), and historically black colleges and universities (HBCU) from black community in US, UK, Caribbean, and Africa.Client wanted to improve the visibility of the website over the web and this required it to be optimized to the requirements of major search engines.
The Response
A group of experienced web marketing professionals at Synapse Interactive analyzed the requirements about promoting the website. The SEO department started with formulating a promotional strategy keeping the client’s requirement as well as characteristics of major search engines in mind. This was followed by implementation of the strategies in the form of both on-page and off-page optimization. Today, BlackEngineers.com is doing extremely well in major search engine rankings.
The Result
Today, BlackEngineer.com
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- Is a widely visited website and generates significant inquires
- Ranks high in major search engines
- Receives a substantial number of visitors
- One of the very few internationally acclaimed websites promoting black sentiments
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| Last updated : Feb 1, 2007 |
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