| SEO Success Stories : Promotion & Optimization |
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| Before & After Comparison chart |
| Website : www.ByOwner.com |
| Before Optimization |
| Keyword |
Google |
MSN |
Yahoo |
| For Sale By Owner |
26 |
15 |
19 |
| Homes For Sale By Owner |
15 |
NIL |
NIL |
| Houses For Sale By Owner |
16 |
NIL |
14 |
| Real Estate For Sale By Owner |
14 |
NIL |
NIL |
| Property For Sale By Owner |
25 |
NIL |
NIL |
| Home For Sale By Owner |
21 |
NIL |
NIL |
| For Sale By Owner Real Estate |
15 |
NIL |
24 |
| For Sale By Owner Home |
10 |
NIL |
19 |
| Land For Sale By Owner |
11 |
NIL |
NIL |
| Properties For Sale By Owner |
12 |
NIL |
NIL |
| For Sale By owner Houses |
13 |
17 |
19 |
| For Sale By owner Properties |
16 |
NIL |
12 |
| For Sale By owner Listing |
18 |
NIL |
9 |
| For Sale By owner Information |
17 |
25 |
29 |
| Byowner |
1 |
1 |
1 |
| For Sale By Owner Homes |
10 |
NIL |
12 |
| By Owner |
4 |
8 |
9 |
| 1-800-Byowner |
12 |
15 |
14 |
| Buy Owner |
14 |
18 |
24 |
| For Sale By Owner Us |
1 |
NIL |
5 |
| For Sale By Owner In |
25 |
16 |
14 |
| After Optimization |
| Keyword |
Google |
MSN |
Yahoo |
| For Sale By Owner |
4 |
3 |
5 |
| Homes For Sale By Owner |
10 |
NIL |
NIL |
| Houses For Sale By Owner |
7 |
NIL |
3 |
| Real Estate For Sale By Owner |
7 |
NIL |
NIL |
| Property For Sale By Owner |
7 |
NIL |
NIL |
| Home For Sale By Owner |
4 |
NIL |
NIL |
| For Sale By Owner Real Estate |
7 |
NIL |
10 |
| For Sale By Owner Home |
2 |
NIL |
4 |
| Land For Sale By Owner |
3 |
NIL |
NIL |
| Properties For Sale By Owner |
5 |
NIL |
7 |
| For Sale By owner Houses |
5 |
2 |
2 |
| For Sale By owner Properties |
4 |
NIL |
4 |
| For Sale By owner Listing |
4 |
NIL |
2 |
| For Sale By owner Information |
4 |
7 |
2 |
| Byowner |
1 |
1 |
1 |
| For Sale By Owner Homes |
5 |
NIL |
3 |
| By Owner |
1 |
4 |
2 |
| 1-800-Byowner |
2 |
1 |
1 |
| Buy Owner |
3 |
2 |
5 |
| For Sale By Owner Us |
1 |
NIL |
2 |
| For Sale By Owner In |
10 |
3 |
9 |
|
|
The Challenge
The idea of offering a real estate market place for buying and selling home was an unique idea of the client. He had a website that served as a direct interface between buyers and sellers. However, the challenge was to promote the website in order to make it visible in a highly competitive industry. He was seeking the help of proven online marketing companies who, along with their experience and skill helped sites be ranked in major search engines.
The Response
The web-marketing department at Synapse Interactive was well acquainted with real estate website marketing and brand development. Based on the ideas and goal, they rapidly identified a fail-safe promotional strategy that would help the website meet all the requirements of major search engines. The team took resort to both off-page and on-page optimization, created a keyword centric content, and linked the website with other popular websites to increase its popularity.
The Result
Today, ByOwner.com
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- Is one of the few widely popular no-commission real estate portals
- Receives a substantial number of visitors
- Generates significant inquires, and
- Has already achieved impressive return on investment.
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| Last updated : Feb 1, 2007 |
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