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SEO Success Stories : Promotion & Optimization
Before & After Comparison chart
Website : www.ByOwner.com
Before Optimization
Keyword Google MSN Yahoo
For Sale By Owner 26 15 19
Homes For Sale By Owner 15 NIL NIL
Houses For Sale By Owner 16 NIL 14
Real Estate For Sale By Owner 14 NIL NIL
Property For Sale By Owner 25 NIL NIL
Home For Sale By Owner 21 NIL NIL
For Sale By Owner Real Estate 15 NIL 24
For Sale By Owner Home 10 NIL 19
Land For Sale By Owner 11 NIL NIL
Properties For Sale By Owner 12 NIL NIL
For Sale By owner Houses 13 17 19
For Sale By owner Properties 16 NIL 12
For Sale By owner Listing 18 NIL 9
For Sale By owner Information 17 25 29
Byowner 1 1 1
For Sale By Owner Homes 10 NIL 12
By Owner 4 8 9
1-800-Byowner 12 15 14
Buy Owner 14 18 24
For Sale By Owner Us 1 NIL 5
For Sale By Owner In 25 16 14
After Optimization
Keyword Google MSN Yahoo
For Sale By Owner 4 3 5
Homes For Sale By Owner 10 NIL NIL
Houses For Sale By Owner 7 NIL 3
Real Estate For Sale By Owner 7 NIL NIL
Property For Sale By Owner 7 NIL NIL
Home For Sale By Owner 4 NIL NIL
For Sale By Owner Real Estate 7 NIL 10
For Sale By Owner Home 2 NIL 4
Land For Sale By Owner 3 NIL NIL
Properties For Sale By Owner 5 NIL 7
For Sale By owner Houses 5 2 2
For Sale By owner Properties 4 NIL 4
For Sale By owner Listing 4 NIL 2
For Sale By owner Information 4 7 2
Byowner 1 1 1
For Sale By Owner Homes 5 NIL 3
By Owner 1 4 2
1-800-Byowner 2 1 1
Buy Owner 3 2 5
For Sale By Owner Us 1 NIL 2
For Sale By Owner In 10 3 9
The Challenge
The idea of offering a real estate market place for buying and selling home was an unique idea of the client. He had a website that served as a direct interface between buyers and sellers. However, the challenge was to promote the website in order to make it visible in a highly competitive industry. He was seeking the help of proven online marketing companies who, along with their experience and skill helped sites be ranked in major search engines.

The Response
The web-marketing department at Synapse Interactive was well acquainted with real estate website marketing and brand development. Based on the ideas and goal, they rapidly identified a fail-safe promotional strategy that would help the website meet all the requirements of major search engines. The team took resort to both off-page and on-page optimization, created a keyword centric content, and linked the website with other popular websites to increase its popularity.

The Result
Today, ByOwner.com

  • Is one of the few widely popular no-commission real estate portals
  • Receives a substantial number of visitors
  • Generates significant inquires, and
  • Has already achieved impressive return on investment.
Last updated : Feb 1, 2007
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