SEO Success Stories : Promotion & Optimization
Before & After Comparison chart
Website : www.coulsonpritchard.com*
Before Optimization
Keyword
Google
MSN
Yahoo
Mortgages For It Contractors
9
8
20
Mortgages For Contractors
10
19
NIL
Mortgage For Contractors
2
25
-
Contractor Mortgage
NIL
NIL
NIL
Contractor Mortgages
NIL
NIL
NIL
It Contractor Mortgages
12
23
41
It Contractor Mortgage
12
22
16
It Contractor Pension
10
29
NIL
Contractor Pension
9
16
NIL
Small Business Pension
7
19
NIL
Contractor Pensions
12
15
NIL
Pensions For Contractors
13
17
NIL
Pension Contractor
17
8
NIL
Phi Insurance
11
18
NIL
Recruitment Agency Insurance
7
13
NIL
Employment Agency Insurance
14
NIL
NIL
Insurance For Recruitment Agencies
6
NIL
NIL
Recruitment Professional Indemnity
19
25
27
Insurance Recruitment Agency
16
17
NIL
Contractors Bank Account
NIL
13
NIL
Contractor Bank Account
9
25
NIL
Banking Contractor
14
12
NIL
It Contractor Bank
11
9
NIL
Professional Indemnity Insurance
13
NIL
NIL
Insurance professional Indemnity
15
NIL
NIL
Professional Insurance
16
NIL
NIL
IT professional Indemnity Insurance
14
NIL
NIL
Professional Indemnity For
NIL
NIL
NIL
Professional Indemnity Insurance Uk
13
NIL
19
Professional Indemnity Cover
26
15
NIL
Indemnity Cover
17
NIL
NIL
PI Insurance
15
12
6
Pi-insurance
9
16
12
Indemnity Insurance
20
NIL
NIL
IT Contractors Insurance
20
NIL
12
Contractor Insurance
14
NIL
NIL
Contractors Insurance
16
NIL
NIL
Computer Contractor Insurance
15
NIL
NIL
After Optimization
Keyword
Google
MSN
Yahoo
Insurance Professional Indemnity
1
24
NIL
Pi Contractor
1
81
10
Contractor Pi
1
NIL
19
New Media Professional Indemnity Insurance
1
2
6
Construction Contractor Professional Indemnity Insurance
1
3
3
Legal Professional Indemnity Insurance
1
33
8
Personal Indemnity Insurance
1
23
4
Professional Insurance Cover
1
13
5
PI Insurance
2
1
4
Management Consultant Professional Indemnity Insurance
2
6
5
Freelance Professional Indemnity Insurance
3
10
8
Contractors Indemnity Insurance
3
10
10
Indemnity Consultant
2
NIL
10
Cheap Indemnity Insurance
2
11
NIL
Consultants Professional Indemnity Insurance
3
58
4
Insurance For Finance Professionals
4
26
4
Professional Indemnity Online
4
52
6
Consultant Indemnity Insurance
5
36
13
Contractor Indemnity Insurance
5
10
10
Insurance Indemnity
4
27
7
Indemnity Insurance
5
74
9
It Contractors Insurance
4
6
NIL
Professional Indemnity Cover
6
22
8
Insurance For Social Workers
7
NIL
11
It Contractor Insurance
7
18
NIL
Professional Indemnity
8
38
7
Photographer Professional Indemnity Insurance
6
NIL
NIL
Pi Cover
9
NIL
20
Consulting Engineer Insurance
8
4
3
Professional Indemnity Insurance Engineers
7
33
5
Professional Indemnity Insurance
7
97
7
Contractor Insurance
8
NIL
NIL
Accountant Professional Indemnity Insurance
7
92
9
Professional Insurance
9
42
30
Contractor Pi Insurance
7
2
4
Insurance For Interim Managers
8
4
3
Indemnity Cover
8
69
5
Interim Manager Professional Indemnity
10
3
6
Professional Indemnity Accountants
8
81
21
Contractor Professional Indemnity Insurance
8
9
1
Indemnity Insurance Quote
9
50
3
Freelance Insurance
13
NIL
29
Ir35 Insurance
9
24
5
Business Combined Insurance
11
NIL
22
Accountant Indemnity Insurance
23
NIL
11
Pi Quote
16
NIL
86
Personal Indemnity
19
NIL
30
Contractor Liability Insurance
17
NIL
NIL
Social Workers Insurance
11
23
8
Contracting Insurance
17
NIL
NIL
Contractors Insurance
16
NIL
NIL
Professional Indemnity Quote
18
79
54
Professional Liability Insurance
36
NIL
65
Freelancer Insurance
28
NIL
NIL
Freelancers Insurance
20
NIL
16
Indemnity Insurance Accountants
28
55
12
Insurance For Contractors
28
NIL
NIL
Engineer Professional Indemnity Insurance
31
20
3
Construction Contractor Insurance
44
NIL
2
Insurance For Design Engineers
45
12
1
Insurance Liability
47
NIL
74
Indemnity Online
72
NIL
28
CoulsonPritchard offers a variety of business insurance products and financial services aimed at protecting freelance contractors in the U.K. The client uses the website, www.coulsonpritchard.com to create awareness on insurance products for freelance contractors and to reach out to them with the numerous products and services being offered.
The client wanted to promote his business through its website. This required the best possible visibility of the website on Google, Yahoo, and MSN search engines, since these engines constitute the majority of the online traffic volume. Other important prerequisites were increased traffic and leads that followed, and resulting increase in returns on investment.
The response
The challenge was all-round because of three initial reasons. First, the keywords to be ranked were competitive, second, maintaining the top rankings with existing keywords required continuous dedicated efforts, and third, being acquainted with a previously unexplored and competitive industry required substantial research. The client was very particular about obtaining the best visibility with the most competitive keywords and phrases, and hence the team had to make sure that results could be delivered at all costs.
The team started working on the project by identifying an approach commensurate to the highly competitive task that was at hand. The client was also very particular about the look and feel of the website, leaving very little space for the team to work on on-page optimization. Hence, the onus was on utilizing available space up to the fullest. A variety of off-page optimization practices were also undertaken to support the on-page practices and to achieve the best possible results for the website.
The Result
The steps taken by the Internet marketing team paid off well. Initial results started showing in due course of time and even the results were in accordance to what was promised to the client.
Today, www.coulsonpritchard.com
- Is a website with growing popularity in its domain
- Receives a substantial number of visitors
- Generates significant inquires
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