The Challenge
www.cozycabinoutfitters.com sells rustic furniture and cabin decor accessories at reasonable prices. A dynamic and, most importantly, a website based on OS commerce that featured a great number of cabin decor, the client wanted the best possible visibility of the website on all major search engines to draw the majority of the online traffic. The client wanted increased traffic and leads from the website that would result in increased sales and a resultant increase in his business.

The response
When www.cozycabinoutfitters.com was initially handed over, it had some problems that prevented it from being cached by search engines. This was one of the major shortcomings of the website. Moreover, the website was OS commerce-based, thereby eradicating possibilities of making title and Meta for individual pages. Based on these evaluations and requirements set forth by the client, the team devised a promotional strategy that was commensurate to the prevailing search engine trends.

The team started optimizing all the individual product pages to achieve the desired results. The problem related to caching of the website by search engines was solved using a combination of on-page optimization practices that included URL rewriting and creating a sitemap for the website. Once the initial problems were solved, the team embarked upon a series of off-page optimization strategies that included submissions, link building, and more. An article and news section was also incorporated to enhance the visibility of the website. The team kept a thorough watch on competition as well as search engine trends and made any alterations that were required to get the sites gets the best ranks in major search engines at the shortest possible period.

The Result
Ranking an OS commerce based website required an experienced set of efforts with very less space for experimentation. Another important factor was time, as a number of well-established websites had to be overtaken to get to the top of search engines. Nevertheless, the anticipation and the associated steps taken by the Internet marketing team paid off well and initial results started showing in due course of time.

Today, www.cozycabinoutfitters.com

• Ranks high in major search engines with competitive keywords
• Has all the internal pages cached by major search engines
• Has its feeds ranking prominently
• Increased lead generation and successful conversion

Last updated : April 1, 2007      * Work in Progress


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