The Challenge
Dotradeeasy.com is a business-to-business (B2B) trade solution provider. They offer one-stop trade service to international buyers and sellers. This is an online marketplace where buyers meet suppliers and vice versa.

There were two major challenges to be met in the optimization process of the website. One was to make it SEO friendly; and second, to make the dynamic site index in major search engines.

The Response
The SEO team at Synapse Interactive accepted the challenge and saw it through to success. We had co-ordinate with the site’s core programmer for the implementation of URL rewriting. We embarked on the optimization process while implementing the tasks listed below for the website: Keywords Research

Suggestion of URL rewriting

• In-depth website structure analysis from SEO perspective
• Website content analysis
• Title-metadata creation and implementation
• Image, Anchor Tag and Navigation Optimization
• Refinement and Submission of XML, ROR and TXT sitemaps
• Implementation of SEO friendly Tags
• Canonical optimization of the website
• Robots.txt file implementation
• RSS feeds creation