The Challenge
EcoDater is a fast-growing virtual community of ecology conscious men and women looking for companionship in all its forms. EcoDater provides tools and resources to dating couples and help them to connect with other members in community having similar concern towards ecology. The site offers a country-specific search option too.

There were two major challenges to be met in the optimization process of the website: one, to make it SEO friendly; and second, to help the site retain its user-friendliness.

The Response
The SEO team at Synapse Interactive took to the optimization initiative while implementing the following steps:
 

• Keywords Research
• Title-metadata creation and implementation
• XML sitemap creation
• Google webmaster account set up
• Google analytics setup and code implementation to website's pages
• Suggestions on content optimization of the website
• Blog submission to various sites
• search engine submissions of the site URLs
• Suggestion for URL rewriting