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SEO Success Stories : Promotion & Optimization
Before & After Comparison chart
Before Optimization
Keyword
Google
MSN
Yahoo
Surplus Equipment Marketplace
NIL
NIL
NIL
Surplus Equipments Marketplace
NIL
NIL
NIL
Surplus Film Making Equipment
NIL
NIL
NIL
Used Photographics Machinery
NIL
NIL
NIL
Surplus Photographics Machinery
NIL
NIL
NIL
Used Redundant Plants
NIL
NIL
NIL
Surplus Redundant Plants
NIL
NIL
NIL
Used Bioscience Equipment
NIL
NIL
NIL
Surplus PCB Assembly Equipment
NIL
NIL
NIL
Surplus Manufacturing Plants
NIL
NIL
NIL
Surplus Movie Equipment
NIL
NIL
NIL
Used Film Making Equipment
NIL
NIL
NIL
Surplus Broadcast Equipment
NIL
NIL
NIL
Used Equipments Marketplace
NIL
NIL
NIL
Used Equipment Marketplace
NIL
NIL
NIL
After Optimization
Keyword
Google
MSN
Yahoo
Surplus Equipment Marketplace
1
5
1
Surplus Equipments Marketplace
1
1
1
Surplus Film Making Equipment
1
1
1
Used Photographics Machinery
1
1
1
Surplus Photographics Machinery
1
1
1
Used Redundant Plants
1
1
1
Surplus Redundant Plants
1
1
1
Used Bioscience Equipment
1
1
1
Surplus PCB Assembly Equipment
1
1
1
Surplus Manufacturing Plants
1
1
1
Surplus Movie Equipment
1
1
3
Used Film Making Equipment
3
1
1
Surplus Broadcast Equipment
4
1
1
Used Equipments Marketplace
1
3
1
Used Equipment Marketplace
2
4
1
The Challenge
www.kitmondo.com is an online marketplace for buying and selling used equipment. The idea of such a website is not a new one, but making a dynamic website for buying and selling used equipment is certainly something that very few website-owners envision. Moreover, the competition from already existing websites was immense, while the period short. The project was awarded to Synapse Interactive under these conditions.

The Response
Based on the unique requirements, an experienced web marketing team at Synapse Interactive chalked out an approach involving periodic checkpoints so that the project could stick to all the required constraints. To get the website ranked in all major search engines, the web promotion team followed an intense optimization program that involved both off-page and on-page optimization and linking of the site with popular websites to increase its popularity.

The Result
Today, www.kitmondo.com
  • Is a widely popular portal dealing with buying and selling of used equipment
  • Receives a substantial number of visitors
  • Generates significant inquires, and
  • Has outpaced a number of already existing competitors.
Last updated : Feb 1, 2007


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