The Challenge
www.kitmondo.com is an online marketplace for buying and selling used equipment. The idea of such a website is not a new one, but making a dynamic website for buying and selling used equipment is certainly something that very few website-owners envision. Moreover, the competition from already existing websites was immense, while the period short. The project was awarded to Synapse Interactive under these conditions.

The Response
Based on the unique requirements, an experienced web marketing team at SynapseIndia chalked out an approach involving periodic checkpoints so that the project could stick to all the required constraints. To get the website ranked in all major search engines, the web promotion team followed an intense optimization program that involved both off-page and on-page optimization and linking of the site with popular websites to increase its popularity.

The Result
Today, www.kitmondo.com

• Is a widely popular portal dealing with buying and selling of used equipment
• Receives a substantial number of visitors
• Generates significant inquires, and
• Has outpaced a number of already existing competitors