The Challenge
The client co-founded the Career Communications Group, Inc. (CCEG) 20 years ago with a noble and unique mission of promoting the achievements of Hispanics in engineering, science, and technology. Today, CCEG, through its inspiring magazines, award-winning syndicated television programs, events such as annual national conferences, reaches thousands of students and professionals annually.

The client wanted his website to be easily visible as a news and information provider about contributions of Hispanics in engineering, science, and technology in the US, the UK, Caribbean, and Africa. This required thorough optimization of the website for all major search engines.

The Response
The web marketing team at Synapse Interactive started with a thorough promotional analysis of the website. The team, after comprehensive research of the website, its visibility in search engines, and competitive sites, came up with some off-page and on-page optimization methods, keeping in mind the target audience of the website.

The Result
Today, www.lafamilianet.net

• Is a widely visited website and generates significant inquires as well as community subscriptions
• Ranks high in major search engines
• Receives a substantial number of visitors/professional subscribers
• One of the very few internationally acclaimed websites promoting the Hispanic community

Last updated : April 9, 2007