The Challenge
www.Landlordsolicitor.com is a section of “ Bartletts and Son," a firm of solicitors manned by over 80 staff through 5 offices in the North West . LandlordSolicitors specializes in residential proprietor and tenant law and evicting tenants, and provides guaranteed tenant eviction services at fixed fees. The client waned best possible ranking for this website with some popularly searched keywords on major search engines.

The response
The competitiveness of the keywords suggested by the client was substantial. Keeping this in mind, the internet marketing team made a systematic optimization plan to achieve all the desired objectives in the shortest period of time. To start with, the team focused on the search engine friendliness of the web pages. They made some on page changes keeping the characteristics of search engine crawlers in mind. This was followed by on page optimization practices. Apart from customary on-page optimization efforts, the team added relevant informative content at appropriate locations for enhanced search engine visibility. On-page optimization was followed by a series of off-page optimization efforts, which included link popularity building, article submission, etc.

The Result
The efforts undertaken by the team paid of and the website started gaining rapidly on search engines. Today, www.www.Landlordsolicitor.com is

• Fully optimized for Google, Yahoo, and MSN
• Ranking with all suggested keywords
• Regularly being cached and indexed
• Increasingly being visited

We are currently optimizing another website of the client: www.bartlettandson.com.



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