SEO Success Stories : Promotion & Optimization
Before & After Comparison chart
Website : www.localflowershop.com*
Before Optimization
Keyword
Google
MSN
Yahoo
Austin Send Flowers
24
50
NIL
Austin Flower Shop
16
22
22
Austin Flower Shops
23
35
12
Memphis Send Flowers
NIL
NIL
56
Fort Worth Send Flowers
17
NIL
NIL
Fort Worth Flower Shop
NIL
NIL
47
Fort Worth Flower Shops
12
NIL
18
Charlotte Flower Shop
17
NIL
9
Charlotte Flower Shops
NIL
NIL
3
El Paso Send Flowers
NIL
NIL
34
El Paso Flower Shop
15
NIL
NIL
El Paso Flower Shops
13
48
12
Seattle Flower Shop
9
NIL
43
Seattle Flower Shops
6
NIL
20
Austin Floral Shop
18
22
22
Austin Floral Shops
9
35
12
Austin Floral
6
40
28
Memphis Floral
25
NIL
34
Baltimore Floral
34
NIL
30
Fort Worth Floral Shop
7
NIL
NIL
Fort Worth Floral Shops
6
NIL
NIL
Fort Worth Floral
17
NIL
NIL
Charlotte Floral Shop
32
NIL
45
Charlotte Floral Shops
89
NIL
NIL
Charlotte Floral
12
NIL
NIL
El Paso Flower Delivery
18
NIL
NIL
El Paso Sympathy Flowers
24
NIL
NIL
El Paso Floral Shop
NIL
89
67
El Paso Floral
NIL
NIL
12
Seattle Floral Shop
18
NIL
5
Seattle Floral Shops
22
NIL
3
After Optimization
Keyword
Google
MSN
Yahoo
Austin Send Flowers
4
6
6
Austin Flower Shop
9
3
15
Austin Flower Shops
9
4
8
Memphis Send Flowers
8
1
26
Fort Worth Send Flowers
3
NIL
NIL
Fort Worth Flower Shop
5
NIL
17
Fort Worth Flower Shops
6
26
10
Charlotte Flower Shop
8
48
NIL
Charlotte Flower Shops
7
43
NIL
El Paso Send Flowers
5
NIL
30
El Paso Flower Shop
8
NIL
NIL
El Paso Flower Shops
7
38
7
Seattle Flower Shop
7
42
NIL
Seattle Flower Shops
8
NIL
6
Austin Floral Shop
9
4
2
Austin Floral Shops
8
6
4
Austin Floral
6
20
NIL
Memphis Floral
7
NIL
15
Baltimore Floral
9
NIL
22
Fort Worth Floral Shop
5
NIL
NIL
Fort Worth Floral Shops
5
47
4
Fort Worth Floral
7
NIL
NIL
Charlotte Floral Shop
8
NIL
14
Charlotte Floral Shops
6
NIL
7
Charlotte Floral
6
NIL
NIL
El Paso Flower Delivery
8
NIL
NIL
El Paso Sympathy Flowers
7
50
NIL
El Paso Floral Shop
7
44
5
El Paso Floral
8
NIL
10
Seattle Floral Shop
8
NIL
4
Seattle Floral Shops
8
NIL
1
The client had a website www.localflowershop.com, which acted as a directory of flower shops in various cities and states spread out over the United States . Users can simply type in the zip code or name any city to get a list of florists in those states. Apart from florists, the website offers information on local hospitals funeral homes, floral galleries, etc. The client wanted to have the best visibility in major search engines with some popularly searched keywords catering to florists in Dallas and Atlanta .
The response
A number of hurdles had to be overcome to make the website rank. First, the website was huge, secondly the website was dynamic, third, the website was in cold fusion, and fourth, the team had restricted access to the website. The team had to make recommendations to the owner, who would implement these on the live website. Considering all these, the team figured out a set of promotional approach that would ensure the best possible results for the website.
First, the team made some page wise optimization to make all pages that displayed florists in Dallas and Atlanta more search engine friendly. Once the individual pages were finalized, the team started making relevant changes on the website as a whole keeping in mind all aspects that search engines prefer. The team also made some off-Page promotion that included link building, submissions, feed integration and more. A firm watch was kept on competitors and industry specific search engine updates and any changes to them were immediately addressed.
The Result
The plan and the associated steps taken by the team paid off well as the website started improving steadily on major search engines.
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