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SEO Success Stories : Promotion & Optimization
Before & After Comparison chart
Website : www.powersports4less.com
Before Optimization
Keyword
Google
MSN
Yahoo
Motorcycle Bibs
NIL
NIL
18
HJC Snow Pants
56
NIL
67
Snow Mobile Snow Pants
34
NIL
23
Dirt Bike Pants
23
NIL
NIL
Fieldsheer Pants
NIL
NIL
NIL
First Gear Apparel
NIL
NIL
NIL
MSR Motocross Gear
97
NIL
NIL
Answer Motocross Gear
89
NIL
NIL
River Road Touring Apparel
78
NIL
67
Reima Gloves
67
58
76
Reima Inventory
NIL
NIL
NIL
Power Trip Over Pants
89
76
NIL
Nolan Half Helmets
89
NIL
98
MSR Gloves
NIL
78
NIL
Moto GP Gloves
NIL
67
86
Moto GP Jackets
NIL
55
46
Honda Leather Gloves
NIL
79
NIL
HJC Snow Bibs
34
67
NIL
HJC Bibs
29
NIL
NIL
Chatterbox Communicator
44
NIL
NIL
Gmax Helmets
NIL
76
NIL
Gmax Inventory
NIL
57
NIL
Honda Pants
NIL
89
NIL
Klim Bibs
NIL
45
NIL
MSR Eyewear
NIL
34
NIL
Rigg Accessories
NIL
67
NIL
Teknic Pants
77
78
NIL
Tour Master Jackets
NIL
87
NIL
Zamp Helmets
67
NIL
NIL
After Optimization
Keyword
Google
MSN
Yahoo
Motorcycle Bibs
9
1
3
HJC Snow Pants
4
1
2
Snow Mobile Snow Pants
3
1
1
Dirt Bike Pants
7
1
25
Fieldsheer Pants
14
1
37
First Gear Apparel
11
4
48
MSR Motocross Gear
11
14
44
Answer Motocross Gear
9
11
26
River Road Touring Apparel
1
NIL
2
Reima Gloves
6
1
3
Reima Inventory
1
1
1
Power Trip Over Pants
1
1
1
Nolan Half Helmets
5
1
2
MSR Gloves
8
1
14
Moto GP Gloves
12
1
15
Moto GP Jackets
9
1
16
Honda Leather Gloves
1
1
23
HJC Snow Bibs
3
1
2
HJC Bibs
6
1
NIL
Chatterbox Communicator
9
2
NIL
Gmax Helmets
13
2
NIL
Gmax Inventory
1
1
NIL
Honda Pants
8
3
NIL
Klim Bibs
6
1
NIL
MSR Eyewear
2
3
NIL
Rigg Accessories
3
1
NIL
Teknic Pants
13
3
NIL
Tour Master Jackets
4
3
NIL
Zamp Helmets
10
7
NIL
Powersports4less.com is an online shopping store for bikers. Powersports4less offers motorcycle apparel, motorcycle helmets, motorcycle jackets, motorcycle boots, gloves, and various other accessories from leading manufacturers such as Firstgear, Fieldsheer, Tour Master and more.
The industry that powersports4less catered is highly competitive and to do business the website required a good visibility in the Internet, that too over a number of other sites what offered similar products. The client wanted to increase the popularity and incoming traffic on the website. He was looking for best possible rankings in popular search engines with all product and manufacturer related keywords.
The Response
The job of optimizing powersports4less for best possible visibility in major search engines was given to Synapse Interactive. Based on the requirements set by the client, the online promotions team started identifying various aspects of the website. The biggest challenge was the dynamic nature of the website containing over 1,500 product pages. Secondly, powersports4less had a sister website with the same content, design, and structure, another barrier to successful optimization.
Once the challenges were identified, the team defined a promotional strategy along with a set of keywords that would best meet the promotional objectives of the website. The team then started with refining the navigation structure and the code. The team also made some changes to the website to make it different from its sister website. This was followed by a series of off-page and on-page optimization practices keeping in mind the business of the client, the targeted audience, and usability.
All throughout the optimization process, the team kept a firm watch on competitive websites and ongoing search engine behaviors and implemented instant remedial steps so that results were not delayed.
The Result
The strategy undertaken by the team paid off well. Today, powersports4less has achieved considerable popularity in its domain. Moreover, the website
- Ranks high with competitive keywords in all major search engines
- Handles more traffic and subscriptions
- Has achieved complete return on investment (ROI)
