Synapse Interactive - Case Studies

	Internet Marketing Services


	Search Engine Optimization

	Search Engine Marketing

	Link Building

	Pay Per Click (PPC)

	SEO Consultants

	SEO Copywriting


	SEO Portfolio/Case Studies

SEO Success Stories : Promotion & Optimization

Before & After Comparison chart
Website : www.SynapseIndia.com *
Before Optimization
Keyword	Google	MSN	Yahoo
Web Development India	NIL	NIL	NIL
Web Designing India	NIL	NIL	NIL
Software Development India	NIL	NIL	NIL
Flash Design India	NIL	NIL	NIL
Template Design India	NIL	NIL	NIL
eCommerce web design India	NIL	NIL	NIL
SEO Services India	NIL	NIL	NIL
SEO Consultant India	NIL	NIL	NIL
Java Application Development India	NIL	NIL	NIL
C/C++ System Programming India	NIL	NIL	NIL
Game Development India	NIL	NIL	NIL
Offshore web development Services	NIL	NIL	NIL
Offshore web development services India	NIL	NIL	NIL
Software consultant India	NIL	NIL	NIL
Offshore web design India	NIL	NIL	NIL
Ecommerce web design India	NIL	NIL	NIL
Offshore ecommerce web design	NIL	NIL	NIL
Web development services India	NIL	NIL	NIL
Software development services India	NIL	NIL	NIL
After Optimization
Keyword	Google	MSN	Yahoo
Web Development India	4	11	3
Web Designing India	13	12	3
Software Development India	2	8	4
Flash Design India	16	19	25
Template Design India	4	16	21
eCommerce web design India	12	NIL	9
SEO Services India	6	9	29
SEO Consultant India	1	7	9
Java Application Development India	2	8	NIL
C/C++ System Programming India	1	1	1
Game Development India	10	5	22
Offshore web development Services	5	20	2
Offshore web development services India	3	6	1
Software consultant India	11	1	1
Offshore web design India	6	NIL	2
Ecommerce web design India	12	NIL	9
Offshore ecommerce web design	14	NIL	4
Web development services India	7	NIL	1
Software development services India	9	17	10

The challenge
Synapse started its operations as an offshore consulting and development company in India, with a service offering of offshore software development, web design, and e-commerce solutions. With such an all-inclusive offering, Synapse wanted to get the maximum visibility on the Internet. The immediate requirement was to optimize the website for major search engines with some most competitive keywords pertaining to offshore software and web development. This would allow worldwide prospective clients to easily get a view of the services provided by Synapse amidst the competitor websites.

The response
The requirements were handed over to Synapse Interactive, the Internet marketing and promotion division of Synapse. A team of experienced Internet marketing experts and analysts started analyzing the objectives, the requirements, and the worldwide competition that had to be outpaced. Some of the most competitive keywords were identified and the feasibility of efforts required to promote the website using such keywords were analyzed. This comprehensive keyword analysis helped the team identify a set of the most effective keywords. The analysis was followed by drafting of a final promotional strategy that involved identifying keywords and key phrases and a series of already tested on-page and off-page optimization practices.

The result
The complexity of the task was heightened by the fact that most of the competitors were already in the industry for a substantial time and were highly recognized by major search engines. Outpacing them required time, which the team judiciously used by meticulously following the latest search engine updates and modifying the website accordingly. However, the efforts paid off and the website started appearing with some of the keywords in due course of time.

Today, the www.synapseindia.com

Has achieved top ten ranks in Google with most of the desired keywords
Has achieved an appreciable PR value in such a short time span
Receives a substantial number of visitors as well as enquires, and
Is helping Synapse steadily proceed as a leading offshore service provider in India

Last updated : Feb 1, 2007 * Work in Progress

« Previous | Case Studies | Next »

Other Case Studies

Promotion & Optimization

Link Campaigns

Content & Copywriting

Promotional Materials
Sales copywriting for marketing and brand development.

Promotional Materials - II
Sales copywriting for marketing and brand development.

SEO Copywriting
Website for providing worldwide hotel information.

Sales Letter Writing
Educational products sales and marketing website.

Website Content Writing
Website for war veteran's felicitation group.

SEO Copywriting for Real Estate & Education
Website dedicated to offer careers, responsibilities, educational requirements, job outlook, and earning information on real estate and education industries.


	Our Search Engine Optimization strategies are made keeping in view the Google SEO Guidelines and we create WebPages in compliance with W3C. ©1999- 2008 Synapse Interactive All Rights Reserved.