The challenge
Synapse India started its operations as an offshore consulting and development company in India, with a service offering of offshore software development, web design, and e-commerce solutions. With such an all-inclusive offering, Synapse India wanted to get the maximum visibility on the Internet. The immediate requirement was to optimize the website for major search engines with some most competitive keywords pertaining to offshore software and web development. This would allow worldwide prospective clients to easily get a view of the services provided by Synapse Interactive amidst the competitor websites.

The response
The requirements were handed over to Synapse Interactive, the Internet marketing and promotion division of Synapse India. A team of experienced Internet marketing experts and analysts started analyzing the objectives, the requirements, and the worldwide competition that had to be outpaced. Some of the most competitive keywords were identified and the feasibility of efforts required to promote the website using such keywords were analyzed. This comprehensive keyword analysis helped the team identify a set of the most effective keywords. The analysis was followed by drafting of a final promotional strategy that involved identifying keywords and key phrases and a series of already tested on-page and off-page optimization practices.

The result
The complexity of the task was heightened by the fact that most of the competitors were already in the industry for a substantial time and were highly recognized by major search engines. Outpacing them required time, which the team judiciously used by meticulously following the latest search engine updates and modifying the website accordingly. However, the efforts paid off and the website started appearing with some of the keywords in due course of time.

Today, the www.synapseindia.com

• Has achieved top ten ranks in Google with most of the desired keywords
• Has achieved an appreciable PR value in such a short time span
• Receives a substantial number of visitors as well as enquires, and
• Is helping Synapse Interactive steadily proceed as a leading offshore service provider in India

Last updated : Feb 1, 2007      * Work in Progress