The Challenge
Synapse Interactive, a part of the SynapseIndia Group, is an online marketing service provider envisioned to help small and medium sized organizations harvest the business opportunities offered by the web. Today, as more and more businesses are aspiring for a creditable web presence to reach out to worldwide as well as regional customers that initially was a rather costly affair, the responsibility goes to Internet marketing companies using their expertise to help organizations get the desired web focus. This was the main idea behind the inception of SynapseInteractive. With an array of service offerings ranging from search engine marketing, Internet promotions and more, the onus was to develop a website SynapseInteractive.com and create a brand for the website, and help it rank high in major search engines so that targeting prospective customers could be easy.

The Response
The foremost necessity was to develop the website www.synapseInteractive.com in a way that so that it not only sported a professional look but was also search engine friendly. The fact that a huge number of established online marketing companies were well settled on the top positions in major search engines made the work of ranking SynapseInteractive more complex. Nevertheless, the team took a fail-safe strategic and patient approach involving a series of off-page and on-page optimization steps that were sure to help the website eventually climb search engine positions. A very strict vigilance was maintained to keep track of competition and ever changing search engine behaviors so that no unaccounted time could crawl in the optimization project. Even the minutest of changes in either search engine algorithms or behaviors were strictly analyzed and was reciprocated by making suitable changes in the website.

The Result
Helping a new website rank high in major search engines, that too for the most competitive keywords was a very challenging task requiring experience, anticipation, and time. Another important prerequisite was avoiding of any such practice that had a propensity to lead to undesirable results. However, the anticipation, the strategy undertaken, and the associated steps paid off and initial results started showing in due course of time. Today, SynapseInteractive not only leading the search engines for some very competitive keywords and key phrases but also:

• Enjoys its growing popularity in its domain
• Receives a substantial number of visitors/enquiries
• Does considerable business

Last updated : Feb 1, 2007      * Work in Progress