The Challenge
www.tarlowdesign.com serves as a one-stop shop for all product development needs, starting from initial product evaluation to final manufactured product in the box. Tarlowdesign.com helps prepare patents and works with its clients to plan a successful marketing or licensing campaign. The client waned to get the best possible visibility of the website in major search engines. For this, he wanted the website to be made more search engine friendly to assist search engine crawlers in indexing the website.

The response
Synapse Interactive started with an initial analysis of the website, pointing out the changes and amendments that were needed to achieve the desired results. Once approved by the client, the team started with the on-page optimization changes. As required by the client and the website, need-based changes were made on each and every page. The Internet marketing team also kept a firm watch on updates taking place in search algorithms, so that no practice ended up being redundant. A series of off-page optimization procedures were also undertaken by the team to increase the brand awareness and popularity of the website among the target audience.

The Result
Today, www.tarlowdesign.com is:

• Fully optimized for major search engines
• Regularly being cached and indexed by major search engine crawlers
• Increasingly being visited
• Getting responses from the Internet community
• Ranking was not an objective. However, as a result of the promotional work that was carried, the website even started ranking with some keywords.

Last updated : June 7, 2007

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