SEO Success Stories : Promotion & Optimization
Before & After Comparison chart
Website : www.trivia.com *
Before Optimization
Keyword
Google
MSN
Yahoo
Trivia
NIL
NIL
NIL
Fun Trivia
NIL
NIL
NIL
Online Trivia Fun
NIL
NIL
NIL
Online Trivia Puzzles
NIL
NIL
NIL
Trivia Puzzles
NIL
NIL
NIL
Trivia Quizzes Online
NIL
NIL
NIL
Trivia Games
NIL
NIL
NIL
Online Trivia Games
NIL
NIL
NIL
Free Trivia Games
NIL
NIL
NIL
Trivia News
NIL
NIL
NIL
Trivia Events
NIL
NIL
NIL
Trivia History
NIL
NIL
NIL
Jokes Trivia
NIL
NIL
NIL
Online Trivia Jokes
NIL
NIL
NIL
Trivia Jokes
NIL
NIL
NIL
Celebrity Trivia
NIL
NIL
NIL
Trivia Tournaments
NIL
NIL
NIL
Online Trivia Tournaments
NIL
NIL
NIL
After Optimization
Keyword
Google
MSN
Yahoo
Trivia
3
2
5
Fun Trivia
8
3
3
Online Trivia Fun
4
3
2
Online Trivia Puzzles
2
1
1
Trivia Puzzles
9
1
2
Trivia Quizzes Online
8
1
6
Trivia Games
3
1
12
Online Trivia Games
14
2
9
Free Trivia Games
9
5
6
Trivia News
10
1
4
Trivia Events
13
3
20
Trivia History
14
1
3
Jokes Trivia
9
1
1
Online Trivia Jokes
1
1
1
Trivia Jokes
7
1
1
Celebrity Trivia
9
4
4
Trivia Tournaments
7
4
5
Online Trivia Tournaments
5
1
1
Trivia.com features trivia facts, factoids, trivia quizzes, trivia games, and much more to interested users. Membership to the website is free and members are entitled to participate in various trivia games, quizzes, and competitions. The client regularly keeps on updating the website, the games, information, and quizzes so that returning visitors always get something new to do.
The client was looking for ways to increase the popularity of the website globally, and emerge from a simple website to a popular online community for trivia. For this, he wanted to have the website optimized for better PR and high search engine placement to increase its visibility in major search engines and subsequently attract more traffic and advertisers. The website had extensive use of imbedded images, Flash games, and featured dynamic URLs. Hence, a lot needed to be done to help the website attain the best possible result. These were the requirements when the website was handed over to SynapseInteractive for search engine optimization.
The response
The Internet marketing team of Synapse Interactive needed to make some significant modifications to the website to make it commensurate to search engines' preferences without affecting the look and feel of the website and reducing advertising space. Based on this and the ideas of the client, they rapidly identified a fail-safe promotional strategy that would help the website meet all the requirements of major search engines. The team took resort to both off-page and on-page optimization, created a keyword centric content, and linked the website with other popular websites to increase its popularity. Competition was too high for the website and hence a firm watch was kept on competitive websites and also on search engine updates.
The Result
The team overcame the flaws in a short period of time and successfully set up the campaign in a way as desired by the client.
Today, www.trivia.com
- Is a widely popular portal for trivia
- Receives a substantial number of visitors and appreciations
- Generates significant advertisement queries
- Has helped the client realize substantial return on investment and huge competitive advantage
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