MAGENTO SEO

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Magento SEO

SynapseInteractive extends Magento Development with SEO. We understand the significance of search engine optimization for your Magento online store. To help your Magento shopping cart rank higher across search engines and be visible to the business prospects to help boost your ROI, we adopt a comprehensive approach that perfectly combines Magento and SEO. Here’s a quick overview of the Magento Development with SEO approach we undertake:

To ensure your website complies with the most recent updates on various search engines, we carry out Magento SEO and on page optimization as well as ongoing web site analysis as part of which we:

• Remove the default title and place custom titles as well as metadata besides changing the header settings in Magento
• Update the title as well as metadata as required and search engine updates for further maintaining the website
• Implement Noindex, follow for non-content pages and ‘nofollow’ to login, checkout, wishlist, and all other non-content pages.
• Create Robots.txt file and implement *** header settings in Magento

Once on page optimization is done, the next step is content optimization so that the content on the Magento website is SEO friendly. The steps in content optimization include:

• Checking the existing category, subcategory as well as other pages of the CMS for the prominence and density of keywords and then optimizing these for targeting specific keywords
• Removing all duplicate content that might have been generated by layered navigation and sorting options through the implementation of redirection rules in HTACCESS

Once content optimization is done, the next step would be to create CMS pages by:

• Implementing relevant metadata & title on CMS pages
• Implementation of rel="nofollow" to some hyperlinks in CMS pages

Once on page optimization is done, the next step is content optimization so that the content on the Magento website is SEO friendly. The steps in content optimization include:

• Checking the existing category, subcategory as well as other pages of the CMS for the prominence and density of keywords and then optimizing these for targeting specific keywords
• Removing all duplicate content that might have been generated by layered navigation and sorting options through the implementation of redirection rules in HTACCESS

Category optimization is the next step towards creation our Magento SEO plan, which includes:

• Disable Magento’s ability to add the name of categories to path for product URL's by going to System => Configuration => Catalog => Search Engine Optimization and set "Use categories path for product URL's to "no"
• Updating title, meta description and URL key for the categories

Once category has been optimized, the next step is to optimize the product by:

• Updating title & metadata for the product pages
• Image optimization for Product Pages – Implementing custom ALT Tags for Images

Followed by product optimization is Magento template optimization, which covers:

• Header tags optimization over the content in category, sub category, products and other CMS pages of the website (H1, H2 and bold tags)
• Code Optimization – Calling the JavaScript and CSS externally to keep the code lighter and easy to read for spiders
• Activating fast caching through System => Cache Management and enabling all caching features

The next step is Sitemaps, which includes:

• Creating sitemaps (XML, ROR, TXT) by going to Catalog => Google Sitemap => Add Sitemap, choosing a filename, path and store view, and then pressing "Save & Generate"
• Updating robots.txt file to point the search engines to your sitemap.xml file
• Updating/Re-generating sitemaps as the inventory changes
• Creating webmaster accounts in major search engines (Google, Yahoo, and MSN)
• Submitting Sitemaps into various webmaster accounts (Google, Yahoo, and MSN) for the fast indexing of the website

The next step in Magento SEO & on page optimization is Canonical optimization, which includes:

• Updating the HTACCESS rules to resolve www vs. non www URL issue
• Set the preferred domain through the webmaster tools
• Using the new canonical URL tag, so you should install the Canonical URL's for Magento module

As part of off page optimization for Magento site, we perform:

• Manual Directory Submission - Submitting the website in various web directories for better visibility and links from relevant categories
• Building of one way links from theme and relevant websites
• Creating of blog account like in WordPress, blogger and writing & updating blogs one post per week each
• Feed Promotion – this includes creation of the RSS feed of the website. RSS Feeds refer to the Really Simple Syndication of web content, meant to allow users to keep up with their favorite web sites in a time saving, automated manner. Also beneficial in terms of search engines and traffic; submitting the RSS feed to various RSS feed directories; and submitting the blog feeds in feed and pinging directories
• Writing of articles and syndicating them in various article distribution directories
• Creating account in the social bookmarking sites bookmarking the web pages of the website. Writing social book marking content and posting in the created accounts
• Creating account in twitter and micro-blogging for the promotion of the website.
• Listing website product in Google base so they can also appear in search results under Shopping Result section
• Local business listing (Google Map) – Listing the website in Google maps so that it can rank in the top local business listing results
• Database submission – Submitting details of the website in local database
• Write and submit reviews about the website to create a significant online presence

Report & work updates encompass:

• Sending biweekly updates regarding the work done towards the promotion of the site
• Monthly search engine ranking analysis report (shall be sending from third month onwards)
• Fortnightly Status Report
• Call once in a month to get feedback on the overall progress of the project

Here are few of the many reasons for choosing us for Magento development:

• We employ some of the best minds as our Magneto SEO experts who possess vast experience to cater to the Magento SEO needs of diverse industries
• We bring to you a team of adept developers, designers, and SEO experts with great exposure to render SEO friendly shopping cart solutions
• We are a CMMI level-3 accredited firm with Microsoft Gold Certified partnership along with prestigious certifications from NASSCOM and FICCI
• We employ Google AdWords certified professionals and have rendered quality SEO services to over 5000 global clients so far