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Internet marketers have barely been able to heal their wounds after Google’s legendary hit just weeks ago when the search giant has again cracked down on them, now on links.
This time, Google is sterner and is directly penalizing sites on issues that it thinks to be unethical. Consider the following guideline disclosed by Google “Don't participate in link schemes designed to increase your site's ranking or Page Rank. Avoid links to web spammers or bad neighbors on the web. You might affect your own ranking adversely by those links”
The result of Google’s policy is a harsh fall in PRs of worldwide websites. Some of the leading sites which used to be speculated as Google’s favorite have had significant loss in PR. Some of them were enjoying PR 7 have to be satisfied with 5.
Some of leading losers are Engadget; SFGate, Forbes.com, and WashingtonPost.com, all of whose PR dropped from 7 to 5.
Internet marketers are having a tough time formulating ways to heal their wounds and making up for the lost pride. Speculations are amassed in the market. Some experts suggest that Google has started punishing popular sites that accept paid links to lesser sites. Some suggest that Google has cracked down on popular websites who sell links or advertising that passes Page Rank on some of their less visible properties that benefit from the high ranked associates.
Another widespread speculation is that Google is penalizing blog networks that work in a symbiosis. In such typical arrangements a low ranked new blogs are linked to high ranked blogs to benefit from this association, which Google has publicly termed unethical.
It has to be accepted that Google is heading towards further refinement of its algorithm. Initially, links used to be a strong point to show Google that a website is in demand, but no way would Google accept that to be a supplement to sites having authentic and useful content. Whatever be the case, Google calls for more authenticity and finally restraint. |
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