New York, June 15, 2010: IBM announced  acquisition of web analytics software company  Coremetrics on June 15, 2010. This acquisition would  empower IBM with better analytic capabilities and help  in gathering real time data. Recently, IBM declared its  venture into social media and analytics and plans to  introduce a tool named ‘SPSS Modeler data mining and  text analytics workbench’ for effective social media  monitoring.

 

This new tool is expected to gather data from microblogging sites, blogs and other social media sites and measure consumer sentiment through analysis of the data. With the newly acquired cloud computing capability, interactions between Internet users can be tracked and understood more accurately now. The gathered data will be analyzed using Natural Language Processing (NLP) techniques. 

 

The IBM tool is said to be user friendly but is believed to be too sophisticated for use by smaller organizations. Bigger businesses and brands might surely want to try this product to measure their online reach and brand reputation management. The return on investment on this tool is still not estimated, but it will surely help in creating better social media marketing campaigns through better understanding of customer needs.

Written by SynapseInteractive Copywriting Team.