San Fransisco, 27 October 2009 – Google has launched a new feature called 'Google Social Search' that would make public content posted by people in one’s social circle available to be seen while searching through Google search.

This feature was announced last week at Web 2.0 summit as a new experimental tool and the social search results will be found under the link "Results from people in your social circle".

This option will be available at the bottom of the page to users logged in through their Google account. In order to get results from other social networks, the profiles on other websites need to be linked to the Google account being used.

Google Social Search would display relevant postings by friends through any of the major social media websites like Twitter, Facebook, LinkedIn and FriendFeed etc. The postings will also include comments made by friends through the social media websites apart from mainstream posts.

This feature is introduced within few days of two separate announcements made public by Microsoft and Facebook about their collaboration with Twitter - the most popular micro-blogging website.

According to the famous technical evangelist Robert Scoble, Google social search would help reduce spam by limiting the search results to the direct social circle.