Below is given a wish list of those items the online community must take action on: like stopping SOPA that has already been a part of the mainstream consciousness. Apart from that there’re few concerns or issues such as open industry, content quality, and the reputation of SEO Industry that have been talk-of-the town the members of online community. Others like cookie & tracking law might not appear as issues, however the possible fallout of such legislation may affect our way of job doing. So, it is a must for all community members to be well aware these issues, and promote awareness of these issues among the community members.

These issues really concern all and sundry, and could be greatly irksome for those who make use of Internet. Here are few search industry leaders such as Mike Grehan, Danny Sullivan, Jonathan Allen, Chris Boggs, Rand Fishkin, and David Harry who offer some advice and tips on how SEO community might best affect the change that requires taking place.

SOPA and Its Quieter, More Insidious Sibling PIPA

Rosetta’s Chris Boggs, President of SEMPO, opposing SOPA states that why SOPA is necessary when a large number of provisions, pushed through by it, are already covered under the Digital Millennium Copyright Act?

Besides, another influential player called WordPress threw its hat in the ring and urged its 60mln users to visit Stop American Censorship and take action against SOPA & PIPA.

Not Provided Keyword Referrer Data and Missing Link Data

Google is getting insincere, and handled the industry a blow, by holding back keyword referrer data, and those who are thinking of it as an overblown issue.

Promoting Open Industry

Open industry could be jeopardized as brands tighten up privacy controls. SEOs is discouraged from sharing experiences, and data that help spur innovation and raise standards if their clients are unhappy about their speaking openly on their SEO strategy.

Wage War on Low Quality Content

On content quality, Essex would like to see search marketers do their part to clean up the web. He points to rubbish content designed to generate ad clicks and affiliate income as a growing plague. We all heard the outrage this past year as sites were chased down by rabid Pandas and knocked to their knees. But was it really a bad thing for the industry?

Lying Liars and the Lies They Sell

Speaking of being our own worst enemies, Essex also calls out those who may know exactly what they’re doing, yet choose to use tactics that damage the industry’s reputation.

Fake SEOs Who Give the Industry a Bad Name

Along the same lines, Essex loosely defines fake SEOs as those who don’t know what they’re doing and aren’t willing to learn, making promises they can’t deliver on to clients.

Cookie Laws, One to Keep an Eye On

It’s not likely we’ll see these new cookie laws passing in North America any time soon. However, it is important that we stay vigilant - look how far SOPA got into the process of convincing lawmakers it’s necessary and fair before the public outcry really picked up.

Written by SynapseInteractive Copywriting Team.