05 May 2009 - Google acquired Urchin and has offered its free analytics software for three and a half years. Microsoft first started promising a challenger back in 2007, but shuttered the beta in February.

But Yahoo has been a little slow on this front. Although they acquired analytics company IndexTools just over a year ago, and rumor has it Yahoos version is better than Googles, they still have yet to offer it to the general public.

But last week, that started to change. Yahoo! Web Analytics will be available to Yahoo advertisers:

In February, an independent report from CMS Watch reported that Yahoo Analytics was better than Google Analytics