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NEWS |
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| Courtesy - WebUser |
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| Yahoo unveils its brand new search engine |
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New Delhi, 29 October 2007, Yahoo is all set to launch its own and indigenous search engine. The new search engine will feature a newly developed index and ranking mechanism and would be bit different from the conventional Google search algorithm and index, which Yahoo had been using over the years.
The news of the launch has come amidst high speculation about what type of algorithm Yahoo would be finally adopting? While some experts eyed Yahoo adopting Inktomi search, remember Yahoo acquired Inktomi about a year ago! some had been eyeing towards a rejuvenated Google algorithm for Yahoo. The truth is, however, much more interesting than anticipated. In fact Yahoo is neither adopting Inktomi search nor enhancing its Google search. It is launching an indigenous search engine.
Yahoo had been eyeing on an indigenous search engine for a long time. For this, search engine experts at Yahoo had been busy figuring popular search engines and what would it take to make a next generation search engine that would be completely user oriented.
While what Yahoo will finally deliver is still a mystery, some of the features that Yahoo would probably feature in its indigenous search engine can be anticipated.
Search Assist definitely tops the list. This facility provides real time suggestions on is designed to help users by providing real-time query suggestions as they type their queries in the yahoo search box. Search Assist automatically senses the query and provides a drop down with the predicted searches.
The advantage of Yahoo search over it peers is that it has been designed to predict complete answers and not only links. Using search assist, Yahoo aims at ensuring that users get the best answers, bet it a link to a website, photo, video, or music.
The biggest boon for Yahoo users would be the volume of indexes Yahoo wishes to pertain. For example, Yahoo Search index has been programmed to capture the entire text of web pages up to an impressible 500K limit, a sharp rise over Google’s 101K limit. Additionally, Yahoo indexes HTML, PDF, and Microsoft office documents to give everyone a fair share of search engine exposure.
Pro Googlers are, however, not impressed with Yahoo’s offering. According to some pro Google skeptics, Yahoo simply cannot topple Google no matter what. Google has been The truth is, however, quite contrary to what the skeptics have been saying.
A survey conducted by compete.com reveals that Yahoo gets consistently higher CTR (click through rate) on its search results over Google and other popular search engines. This means that by advertising in Yahoo, your chances of being clicked by your target visitor is higher than what you can expect after advertising in Google.
While this simply shows Yahoo’s predominance in the search advertising market, Yahoo has also been monetizing its searches with the rejuvenated Panama program, Yahoo’s answer to Google Adwords which contributed much to Google’s rise to monarchy. |
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