March 3, 2010, New York – YouTube has recently started testing a new feature called ‘Disco’ that will help users to find related videos quickly and create playlists easily.

With this feature implemented, when a user will type a keyword in the YouTube search box, a playlist will be created including related videos (e.g. videos by the same artist) This playlist will be automatically played in continuity without any input from the user.

Users will also have the option to mix and match videos of their choice to create a playlist. As users will not be prompted after the end of every video this feature will make the website more convenient to use. An average user spends about fifteen minutes on the website, but with the ‘Disco’ feature, they are expected to stay much longer.

Written by SynapseInteractive Copywriting Team.