PPC Plans

PPC Case Studies

PPC or the Pay-Per-Click is one of the most widely used models of internet advertising today. In this, the hosts are paid by the advertisers for each click on their ad.

PPC is a great tool in the hands of advertisers who want to reach their target market easily. There are many PPC plans you can choose from. However, getting the right PPC package to suit your business needs and budget is a challenging task.

Synapseinteractive offers PPC packages that are devised to meet your pocket and needs.

Our PPC Plans at a Glance
PPC Activities & Plans
Silver
Gold
Platinum
Setting up PPC accounts & campaign
$250/Month
$250/Month
$350/Month
Account Set up
Google
Y
Y
Y
Yahoo
N
Y
Y
Bing
N
N
Y
Campaign Set up
Keyword Research
Y
Y
Y
Geo Location Setup
Y
Y
Y
Ad Copy Development
Y
Y
Y
Bid Setup
Y
Y
Y
Ad Scheduling Setup
Y
Y
Y
Selecting Landing Page
Y
Y
Y
Implementation of Conversion tracking Code
Y
Y
Y
Implementation of Google Analytics Code
Y
Y
Y
Implementation of Yahoo Conversion Tracking Code
N
Y
Y
Implementation of Bing Conversion Tracking Code
N
N
Y
PPC maintenance
USD 250
USD 400
USD 550
Landing Page Optimization
Y
Y
Y
Creating new landing pages (Recommendations)
Y
Y
Y
Setting up Website optimizer
N
Y
Y
A/B Testing
N
N
Y
Refinement of Ads/Creatives to develop competitive Ad Copies
Y
Y
Y
CTR Analysis (e.g. analyzing the CTR to check the most effective Ad copy)
Y
Y
Y
Keyword Refinements (if required)
Y
Y
Y
Bid Refinements (if required)
Y
Y
Y
Reporting Techniques
Work reports (including the tasks done for campaign setup/management)
Weekly
Bi-Weekly
Bi-Weekly
Weekly Campaign Performance Report
Y
Y
Y
Support
Email and Chat
Y
Y
Y
Telephone
N
Y
Y
 

  * Rates of all the above plans are effective for up to 150 keywords and/or 5 campaigns


  ** For requirements comprising of more than 150 keywords and/or 5 campaigns, we offer custom plan
Offering strategies to redefining your online presence

Campaign Set Up

In this phase, our experts carry out the research on various keywords, write ad copies, set up bids and implement tools to estimate the geographical location of target audience.

The successful campaign setup follows with scheduling of ads and other important aspects of ensuring a successful ad campaign.

Ad Maintenance

This phase of our PPC plan entails optimization of landing pages, setting up website optimizer, refinement of the creatives/ads to ensure the competitiveness of the ad copies, CTR (Click Through Rate) analysis to measure the success of the campaign, keyword and bid refinement as well as other important aspects.

We provide you with weekly report carrying the status of the PPC campaign. The report details every aspect of the campaign from setting up to the maintenance of the pay per click plan. Our plans are cost efficient yet highly effective in improving your search engine ranking. You can choose from the various options depending on your budget and requirements.

Add - Ons
Programming
(ASP, ASP.NET, PHP, CFM) / HTML
$20/hour
Other supportive exercises
$20/hour