Search engine marketing services, as the name suggests includes all consolidated services related to search engines and internet marketing. On a broader sense the main services offered in SEM solutions are:

1. Search Engine Optimization

   Popularly known as SEO services, Search engine placements, Organic SEO, and also as Website optimization.

1. Pay Per Click

   Abbreviated as PPC services, and re-known as Google Adwords, Sponsored Listing, Paid SEO, Cost Per Click (CPC), Paid Placement, and Search Engine Advertising.

SEO SERVICES

These services are further classified into other small activities that are necessary carry out to meet the desired objectives. On a deeper analysis the SEO services generally includes:

1. On page optimization

   To make the website search engine compliant. Most of the exercises performed under this head are on pages of the website and hence the name is ‘On page Optimization'. Other than on page works some more add on optimization tasks are included under this head e.g.


1. Creating and submitting sitemaps (XML, ROR, HTML) to various search engines
2. Implementing traffic tracking codes on all pages
3. Removing spamming from website pages if present
4. Checking and rectifying broken links on the website
5. Checking website load time, spellings etc.
6. Optimizing images to make them readable by search engine spiders
7. Removing junk codes form website pages to make them simpler to read by the spiders
8. Implementing robots files to ensure, spiders are reading only those pages which we actually want them to.



2. Off page optimization

   This is primarily performed to provide a support to on page work and to make the website more popular over the web. The main activities listed under our off page exercises are:


1. Writing and publishing articles
2. Updating, pinging and submitting blogs
3. Writing and publishing press releases
4. Updating and submitting RSS feeds
5. Participating in forums and message boards
6. Social book marking, and most important
7. Link building – This includes one way as well as reciprocal link building.

We study each website, analyze their current status in search engine, research the suitable keywords and then formulate a customized SEO plan with a mix and match of the above mentioned services to promote it in search engines.

PPC SERVICES

The main activities performed within our PPC services are:

1. Research keywords with low bid and high search depending on the monthly budget
2. Setting ad groups and campaign with Ad scheduling, promotional region etc.
3. Monitoring and managing Bids on the keywords and trying to keep them low with the use of landing pages, website optimizer tool
4. Writing Ads, and optimizing it time to time as per the offers
5. Tracking and analyzing conversion rate and constantly trying to improve that
6. Calculating ROI as per the clients statistics
7. Creating and optimizing landing pages
8. A-B Ad testing also known as Split Testing
9. Implementing and using Adwords Website Optimizer Tool

In search engine marketing (SEM), we offer SEO and PPC services as a package. We also perform a free analysis on the website and can provide you with a tailored package to meet the desired results which can be high search engine rankings or improved traffic or greater ROI or enhanced conversions. To get a free quote please fill the ‘Request for Proposal' form on the right to get an idea on what is required to meet the objectives.