Magento Website SEO

SynapseInteractive offers dedicated SEO services for Magento based websites. We understand the significance of search engine optimization for your Magento eCommerce website. To help your Magento website rank higher across various search engines and be visible to the business prospects to help boost your ROI, we adopt a comprehensive approach that perfectly combines Magento and SEO. Here's a quick overview of the SynapseInteractive's SEO friendly Magento development & promotional services:

Magento SEO And On Page Optimization

To ensure your website complies with the most recent updates on various search engines, we carry out Magento SEO and on page optimization along with detailed website analysis as part of which we:

  • Remove the default title and place custom titles as well as metadata besides changing the header settings in Magento
  • Update the title as well as metadata as required and search engine updates for further maintaining the website
  • Implement noindex, follow for non-content pages and nofollow to login, checkout, wishlist, and all other non-content pages.
  • Create Robots.txt file and implement *** header settings in Magento

Content Optimization

After proper on-page optimization of Magento website, the next step is content optimization to ensure that content includes targeted keywords and is well optimized. The steps in content optimization include:

  • Checking the existing category, subcategory as well as other pages of the CMS for the prominence and density of keywords and then optimizing these for targeting specific keywords
  • Removing all duplicate content that might have been generated by layered navigation and sorting options through the implementation of redirection rules in HTACCESS

Content Management System Pages

Once we are done with content optimization part, the next step would be to create CMS pages by:

  • Implementing relevant metadata & title on CMS pages
  • Implementation of rel="nofollow" to some hyperlinks in CMS pages

Category Optimization

Category optimization is the next step towards creation our Magento SEO plan, which includes:

  • Disable Magentos ability to add the name of categories to path for product URL's by going to System => Configuration => Catalog => Search Engine Optimization and set "Use categories path for product URL's to "no"
  • Updating title, meta description and URL key for the categories

Product Optimization

Once category has been optimized, the next step is to optimize the product by:

  • Updating title & metadata for the product pages
  • Image optimization for product pages implementing custom ALT tags for images

Magento Template Optimization

Followed by product optimization is Magento template optimization, which covers:

  • Header tags optimization over the content in category, sub category, products and other CMS pages of the website (H1, H2 and bold tags)
  • Code optimization calling the JavaScript and CSS externally to keep the code lighter and easy to read for spiders
  • Activating fast caching through System => Cache management and enabling all caching features


The next step is Sitemaps, which includes:

  • Creating sitemaps (XML, TXT) by going to Catalog => Google Sitemap => Add Sitemap, choosing a filename, path, and store view, and then pressing "Save & Generate"
  • Updating robots.txt file to point the search engines to your sitemap.xml file
  • Updating/Re-generating sitemaps as the inventory changes
  • Creating webmaster accounts in major search engines (Google, Yahoo, and MSN)
  • Submitting Sitemaps into various webmaster accounts (Google, Yahoo, and MSN) for the fast indexing of the website

Canonical Optimization (WWW Vs. Non-WWW)

The next step in Magento SEO & on page optimization is Canonical optimization, which includes:

  • Updating the HTACCESS rules to resolve www vs. non www URL issue
  • Set the preferred domain through the webmaster tools
  • Using the new canonical URL tag, so you should install the Canonical URL's for Magento module

Magento SEO And Off Page Optimization

As part of off page optimization for Magento site, we perform:

  • Creating of blog account like in WordPress, blogger, and writing & updating blogs one post per week each
  • Creating an account in the social bookmarking sites bookmarking the web pages of the website. Writing social bookmarking content and posting in the created accounts
  • Creating an account in twitter and micro-blogging for the promotion of the website.
  • Listing website product in Google Shopping so they can also appear in search results under shopping result section
  • Google My Business listing the website in Google maps so that it can rank in the top local business listing results
  • Write and submit reviews about the website to create a significant online presence

Reports & Work Updates

Report & work updates encompass

  • Sending biweekly updates regarding the work done towards the promotion of the site
  • Monthly search engine ranking analysis report (shall be sending from third month onwards)
  • Fortnightly Status Report
  • Call once in a month to get feedback on the overall progress of the project

Reasons to Choose Our Magento SEO Optimization Services

Being a leading Magento SEO services provider in India, we employ proven methodologies to make your e-commerce business rank on the top of search engines. If you are looking for a Magento SEO expert in India, our company is the best fit due to accompanying reasons -

  • We employ some of the best minds as our Magento SEO experts India who possess vast experience to cater to the Magento SEO needs of different verticals
  • We bring to you a team of adept developers, designers, and Magento SEO consultants with great exposure to render SEO friendly shopping cart solutions. Hence you find the solution for all your eCommerce website needs under one roof.
  • We are a Microsoft Gold Certified partnership along with prestigious certifications from NASSCOM and FICCI
  • We employ Google AdWords certified professionals and have rendered quality SEO services to over 5000 global clients so far.
Visit our SEO Packages for exciting options we have on offer for you.