Google Updated Search Analytics Report In Search Console & Adds Knowledge Graph, & Rich Snippets
A Search Analytics Report is updated in the Google Search Console, as well as added an update line, and elucidated the changes that you may see in the report.
In the Search Analytics Report, Google has updated, how they calculate the clicks and impressions in the Google Search Console. Moreover, Google has updated its Data Anomalies Page, by explaining:
"For calculating clicks and impressions, we have refined our standards. This has made a big change in the Click, Impression and CTR Values, in the Search Analytics report. A major part of this change will make a great affect on website properties and mobile app properties. This change will involve accounting for clicks and impressions only for the associated application property, instead of the complete website."
At the time of logging into the Google Search Console account, you will obtain a line that mentions “Update” in your Search Analytics Report. This line means that Moving Forward, from April 26, the new metrics come into play.
“Other changes include, how we count links shown in the Knowledge Panel, in various Rich Snippets, and in the Local Search Results, which are now all counted as URL impressions”, through this statement, Google’s John Mueller added some additional insight on Google+. For explaining, What exactly it means for URLs to show up and be counted, he said:
At a time of Search Analytics, a question that frequently comes, How local results are handled. In various situations, it handled as:
1. If a site URL is added in the local result, it’s counted as an impression.
2. If the URL is included multiple times (e.g., multiple franchises in the same area with a shared web URL), that URL is just counted once.
3. If a local result (w/web link) + a natural web result are included in the same results page, then that’s counted as One site impression, which is used for the view by query. Also, the URLs individually get the page impressions, which is used in the per-page view."
May be in their Search Analytics Report, the people shouldn’t able to explore a significant change, but as Google has added that mobile apps might create a large difference.