| Sl No. | Activities | Bronze | Silver | Gold | Platinum |
|---|---|---|---|---|---|
| $450 | $575 | $700 | $900 | ||
| 1. | Keywords Research | ||||
| Analysis of keyword difficulty, popularity and predicted searches | |||||
| Finalizing a set of keywords for the promotion of the website | 10 | 15 | 20 | Ever expanding | |
| 2 | SEO Analysis & Refinements | ||||
| Complete website analysis | |||||
| Competitor analysis | 1 | 3 | 5 | ||
| Site structure analysis | |||||
| URL Analysis | |||||
| URL Rewriting (if feasible from existing code) | |||||
| Code Analysis | |||||
| Code Refinements | |||||
| Blog integration | |||||
| 3. | Title & Metadata | ||||
| Creating title & metadata for the website to target the keywords | Only required pages | Only required pages | All pages | All pages | |
| Updating title & metadata as per the requirement and search engine updates during further maintenance of the website | |||||
| Suggesting patterns for title & metadata of dynamic pages | |||||
| Implementing patterns for title & metadata of dynamic pages (if feasible from existing code) | |||||
| 4. | Content Optimization | ||||
| Content Checking | |||||
| Keyword density & prominence | |||||
| Duplicate content | |||||
| Updating duplicate content | |||||
| Content optimization - Optimizing content to target specific keywords. | Only required pages | Only required pages | All pages | All pages | |
| SEO copywriting - Optimizing articles, blogs and other write-ups from search engine perspective | |||||
| 5. | Search Engine Code optimizations | ||||
| Image optimization | Only required pages | Only required pages | All pages | All pages | |
| Header tags optimization | Only required pages | Only required pages | All pages | All pages | |
| Anchor text optimization | Only required pages | Only required pages | All pages | All pages | |
| Absolute path | |||||
| Canonical URLs (For Apache/Linux Servers) | |||||
| W3C Validations of HTML Code (if feasible from existing code) | |||||
| Robot.txt optimization | |||||
| 6. | SEO Checks | ||||
| Browser compatibility checking | |||||
| Page size checking | |||||
| Website load time checking | |||||
| Broken link checking | |||||
| 7. | Sitemaps & Feeds (Creating & Updating on regular basis) | ||||
| RSS Feeds | |||||
| W3c verification of RSS feeds | |||||
| XML Sitemap | |||||
| ROR Sitemap | |||||
| URL List (TXT sitemap) | |||||
| 8. | SEO accounts | ||||
| Creating Yahoo email account for using in various off-page practices | |||||
| Creating accounts in Google, Yahoo and Bing | |||||
| Submit Xml sitemap, URL list etc. in search engines | |||||
| Setting the preferred domain in webmaster accounts. | |||||
| 9. | Google Analytics | ||||
| Creating account | |||||
| Implementing code on all pages of the website | |||||
| Tracking & analyzing stats | |||||
| Configuring Goals | |||||
| 10. | Manual Directory Submission - | ||||
| Submitting the website in various web-directories for better visibility and links from relevant categories | |||||
| 11. | Link Building - | ||||
| Building one way links from theme and relevant websites. | 10 | 15 | 20 | 30 | |
| 12. | Blogs & Wikis | ||||
| Creating blog account like in BLOGGER etc. | 1 | 2 | 2 | 2 | |
| On page optimizing of blogs | |||||
| SEO copywriting for Blogs | |||||
| No. of write-ups per month | 4 | 6 | 8 | 12 | |
| Updating blogs | |||||
| 13. | Feed Promotion | ||||
| RSS feed submission | |||||
| Blog feeds submission | |||||
| Blog pinging (in Technorati etc.) | |||||
| 14. | Articles | ||||
| SEO copywriting for articles | 4 | 6 | 8 | 12 | |
| Syndicating articles in various article distribution directories - No. of write-ups per month | 10 | 15 | 20 | 25 | |
| Independent account | |||||
| No. of directories | |||||
| 15. | Social Bookmarking | ||||
| Creating accounts in Digg, Faves etc. | |||||
| No. of accounts | 5 | 8 | 10 | 15 | |
| SEO copywriting for bookmarking content | |||||
| No of bookmarkings per month | 8 | 12 | 20 | 25 | |
| 16. | Micro-blogging (Twitter Etc.) | ||||
| Creating account in twitter etc. No. of accounts | 1 | 2 | 4 | 6 | |
| Micro-blogging for the promotion of the website. | |||||
| No. of postings per month | 10 | 12 | 18 | 25 | |
| 17. | Press Release | ||||
| SEO copywriting - Press Releases | |||||
| Creating accounts in PR sites (Using a website email id, e.g. press@...) | |||||
| No. of accounts | 6 | 8 | 12 | 15 | |
| Submitting PRs | |||||
| 18. | Forums & Message Boards | ||||
| Selection of few popular message boards for participation | |||||
| Creating accounts | |||||
| No. of accounts | 3 | 5 | |||
| Posting threads | |||||
| Initializing threads | |||||
| Initializing per month | 4 | 8 | |||
| 19. | Search Engine Mechant/Product Listing | ||||
| Creating feed | |||||
| Listing website product in Google Base & Bing | |||||
| 20. | Local business listing (Google Map) | ||||
| Submitting website | |||||
| Database submission – Details of the website submission in local database. | |||||
| Review submission to create a significant online presence. | |||||
| Writing | |||||
| Posting | |||||
| 21. | SEO Reports & Project Updates | ||||
| Bi-weekly work updates | |||||
| Monthly search engine ranking report (From third month onwards) | |||||
| Fortnightly Project Status Report | |||||
| 22. | Support | ||||
| Email and Chat | |||||
| Telephone | |||||