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Search Engine Optimization

2017-01-12 – Google Will Show Local-Specific Phone Numbers With Location Extensions In Ads

Advertisers that depend on calls going to a central phone number for conversion tracking and other reasons will face a challenge as of January 19, 2017. More

2016-11-05 – How The Google 'Possum' Update Works For Local Search Results?

After Panda and Hummingbird, Google has come up with its latest algorithm update 'Possum'. It is a local algorithm update that is introduced on September 1, 2016. This latest algorithm update has brought a major change to local search, which surely brings good business opportunities for local businesses and for the users. More

2016-05-11 – Google Updated Search Analytics Report In Search Console & Adds Knowledge Graph, & Rich Snippets

A Search Analytics Report is updated in the Google Search Console, as well as added an update line, and elucidated the changes that you may see in the report. More

2016-04-25 – The 2 Ad Updates That Made By Google Will Affect Local Search Marketers

According to the information, the Ads will now appear in Local Finder results, as well as ads display differently in Google Maps. More

2016-02-08 – How Google's AMP Project Integration Boosts the Website Ranking?

The popular search engine, Google's most awaited AMP (Accelerated Mobile Pages) Project has finally been integrated into web index with effect from February, 2016. More

2016-01-12 – Google To Start To Index HTTPS Pages, Before HTTP Pages

On Thursday, December 17, 2015, Zineb Ait Bahajji, WTA, and the Google Security and Indexing teams, has announced that they index HTTPS pages over HTTP pages. More

2015-02-28 – SynapseIndia Announces Distribution of TABLET phones to its Employees

On successful completion of 15 years in the IT business, SynapseIndia owner Shamit khemka announced to gift tablet phones to its employees. More

2014-12-31 – Google Lists out Country based Most Trending Topics of 2014?

Its a new year coming again filled with new scopes & possibilities for all. 2014 is over, yet its trending events may possibly impact the coming year 2015 in different ways. More

2014-12-12 – Facebook Launches Call-to-Action Buttons - Online Businesses to Expect Better Conversions Now !

Facebook's Call-to-action buttons are to be rolled out first in US and later on in other countries. With these CTA buttons, conversions may rain for online businesses. More

2014-10-24 – Google Penguin 3.0 : Boon or Bane?

Google has refreshed its algorithm and this time its know as Penguin 3.0. The new update came almost a year later the last one. More

2014-09-15 – Apple Unveils iPhones 6, iPhone6 Plus, Apple Watch and Apple Pay

Apple's gadget launch events can be regarded as "Oscars" for technology releases; and why not? More

2014-08-27 – Facebook Attempts to Kill "Clickbait"

According to a recent blog published by Facebook, it has plans to weed out "clickbaits". A Clickbaits are "headlines that encourage people to click to see more, without telling them much information about what they will see." More

2014-08-09 – That "S" in HTTPS now Matters for your Google Rankings

Google wants everyone to take web security seriously and thus has announced to count "HTTPS" as a ranking signal - pushing web masters to take this seriously and adopt the secure comms protocol ASAP. More

2014-08-06 – Google Pigeon Update : Effecting the Local Search Results

Google Pigeon update is a local search update aiming to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. More

2014-07-25 – Facebook Finally got its hand on Oculus Rift : The Deal Closes at $2 Billion

Facebook has finally purchased Oculus VR for $2 billion. The deal was due to be closed since March 2014. The company will contiue working from its headquarters in Irvine, Calif. More

2014-07-23 – Google Made Testing Robots.txt Files Easier

Recenly Google has issued an update saying that they have made the method to test the robots.txt files an easier one, which will aid webmasters to know which file to allow or disallow search engines to crawl. More

2014-07-09 – Germany vs Brazil turns out to be a Record Breaker for Twitter!

Germany vs Brazil, the first semi final match of FIFA world Cup 2014 breaks Twitter records with 35.6 million tweets. More

2014-07-02 – Google to Shut-off Orkut by this September

Orkut to go down by this September. Google's vintage social networking site is finally to be labeled as "Not Working", according to a disclaimer released by Paulo Golgher, Engineering director at Google. More

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