3 Ways How Wearable Technology Impacts Internet Marketing

In the current environment, the people very much depend upon the internet. For searching, buying and selling they are using the internet. Consider the market trend, the marketing teams know all the tactics to effectively target their buyer and get business opportunities.

By: Geeta Tyagi

 When it comes to wearable devices such as a wristwatch or a pair of glasses, it’s totally uncertain how people’s internet journeys will be, and what type of strategies will be adopted by the marketers to target potential buyers. If we consider the scenario, the major question comes that how will the wearable technology create impact website traffic, engagement and conversion rates? As wearables play an important role in the businesses, the marketer can opt a wearable internet marketing strategy that surely creates a big difference.



If we talk about the wearables, it not only include smart watches, but also have high-tech clothes and jewelry in the class that are serving as the high style versions of fitness trackers. Here are the points that wearable technology will use for marketing:

1. Hyper-Targeted Ads

When it comes to SEO and PPC advertising, Geo-targeting is the method that is highly used by marketers. With wearable technology, the marketers’ capability of delivering hyper-targeted ads will increase in the future, as they are able to find out the exact location of their target customers, as well as can deliver the right message at the right time. However, the internet marketers should not only have a better idea to engage the consumers, but also have the ability to do it efficiently, rather than posting unwanted ads.

2. Use of Short-Form Content

With the arising of wearables strategies, the more value is given to the short form content, instead of long form content. Brand is needed to follow the theory that less content is better. The small messages get easily consumed on tiny screens by the target buyers. So, the content marketing is dome more likely as tweets and not long white papers and interactive eBooks. The attractive images also help in gaining the popularity and make the content more interesting for a small screen.

3. Social Media will be Available at a Glance

The development of wearable tech is quite similar to the smartphones, which allow us to stay connected to social networks, unconcerned about where we are. The wearables bring social media more closer to our daily lives. Through this the social information and notifications will become visible at a glance, in front of your eyes. With wearable tech you can dictate to evermore, get directions from Google Maps on your glasses, or check in on Facebook, without using the smartphone.


Nowadays, businesses are using various strategies to meet the ever evolving demands of the tech-savvy consumers who not only wants a great content, but also want it in a compelling way, on the platform of their choice. It is the greatest challenge for marketers to adapt their strategies according to the consumers’ needs and expectations. If you are little confused, how to utilize the wearable technology for your business development, then you need to hire professionals from the best internet marketing services in India. They will make the sure fire strategy that advance your business with the effective use of wearable technology.


Tags :

    internet marketing services

    online marketing

Author : Geeta Tyagi

The author has vast experience in multiple domains including web design & development, SEO/SMO, and digital marketing. Based on her technical & managerial expertise, the author provides her valuable input in content creation. In order to have an excellent understanding of the current industry trends, the author continually updates herself with everything that is relevant to the industry. She currently enjoys a respectable position in the industry owing to her industry-specific skills that include client-handling, project management & delivery, quality management, complex data analysis and team management, to name a few.