PPC (Pay Per Click) Plan & Packages
PPC or the Pay-Per-Click is one of the most widely used models of internet advertising today. In this, the hosts are paid by the advertisers for each click on their ad.
PPC is a great tool in the hands of advertisers who want to reach their target market easily. There are many PPC advertising plans you can choose from. However, getting the right PPC package to suit your business needs and budget is a challenging task.
SynapseInteractive offers PPC packages that are designed to meet your pocket and needs. Our affordable PPC plans encompass a wide set of PPC activities like account set up, campaign set up, PPC maintenance, reporting and more.
Account Setup & Optimization
- Business objective & campaign model understanding
- Keyword Research
- Creation/Updates of Campaigns
- Campaign structuring
- Creation of Ad Groups
- Segmentation of Keywords in different Ad Groups
- Ad copy creation
- Bid rate analysis
- Mapping keywords/keyword groups to their landing pages.
- Implementing Conversion Tracking for your ads campaign.
- Initial Bidding for the Keywords
- Search/Add Negative Keywords
- Add Extension (Call, Location, Callout, sitelinks, Promotion etc)
- Geo Location Setup for new campaigns
- Creating ads groups according to the relevance to your products and services, as well as your marketing objectives.
- Landing Page Analysis and Recommendations
- Content Optimization (Keyword Insertion, Keyword density, etc)
- Call to Action Optimization
- Structure Refinement Suggestions to improve Quality Score
- Google Analytics Setup (If required)
- Ad-Scheduling for campaigns (as required)
[Note: All CPC/CPM will be paid to Google by the client directly.]
Account Optimization & Maintenance
- Keyword Refinements at regular intervals
- Researching New Keywords at regular intervals based on market trends and changes
- Implementation of Keywords in Adgroups to improve visibility to more potential audience
- Ad Creative Refinements/Optimization as per the New "Google Ad" Update
- Optimization of Creatives to improve the CTR for the campaigns
- Remarketing to stay engaged with your target audience
- Setup Remarketing campaign according to the website visitor
- Creating Remarketing list for website visitors
- Creating Remarketing ads (image ads)
- Upload Remarketing Tag on your website
- Audience targeting from analytic
- Bid Re-optimization for better positions in Sponsored Section
- Analysis of CTR and CPA at regular intervals
- Landing page analysis and optimization suggestions to help improve conversions.
- Overall Campaign Management
Campaign Set Up
In this phase, our experts carry out the research on various keywords, write ad copies, set up bids and implement tools to estimate the geographical location of target audience.
The successful campaign setup follows with scheduling of ads and other important aspects of ensuring a successful ad campaign.
This phase of our PPC plan entails optimization of landing pages, setting up website optimizer, refinement of the creatives/ads to ensure the competitiveness of the ad copies, CTR (Click Through Rate) analysis to measure the success of the campaign, keyword and bid refinement as well as other important aspects.
We provide you with weekly report carrying the status of the PPC campaign. The report details every aspect of the campaign from setting up to the maintenance of the pay per click plan. Our plans are cost efficient yet highly effective in improving your search engine ranking. You can choose from the various options depending on your budget and requirements.