More the ads on Facebook, more the competition arises for the companies. To overcome this competition and gain the target audience's attention, you need powerful Facebook marketing services. The good service provider knows the complexities of the competition and offers the best and more interesting Facebook ads for your business. But, if you want to do it yourself, then apply advanced tips that help your ads to pop, make you write an appealing ad copy that fits best to your targeted audience’s psychology. Here are the top ideas that you can use to create a great Facebook Ad Designs.
1) Always Test Multiple Designs
Instead of assuming everything, make a habit of testing. It doesn't matter how long you have been advertising on Facebook and what are your level of expertise, efficiently test both your ad’s design and its targeting. Whenever you create a new campaign, try to create at least 4 different Facebook Ad Designs and then test each of them. This will help you to get the most effective ad design.
2) Create Buyer Personas
Usually, the businesses have a different type of customers with different needs. By creating buyer personas you can easily improve your Facebook Ad Designs as well as can serve your customers better. For making a buyer's persona, write down their gender, profession, job title, and For what types of problems they are looking product solution. Once you created your potential buyer's personas, design a Facebook Ad for each one, directly focusing on their problems.
3) Add Social Proofs
Fear is the factor the influence the major buying decisions. Usually, people are scared while making their buying decision because they are afraid of losing their money or making the wrong buying decisions. This is the reason why free products are so effective, as people have no risk and no fear with it. So, try to address your customers’ fears by adding Social Proofs to your Facebook Ad Designs. Basically, social proof is the testimonial present by the famous people. Once people start believing that celebrities are using the product, they also inspire for the same.
4) Use Call-to-Actions
By adding a Call-to-Action to the Facebook Ads might not enhance the click-through rate or can make the ad more engaging. But surely it will increase the overall conversion rate and decrease the cost per conversion. This is so because a good call-to-action decreases friction. While clicking your ad, if the user arrives on your landing page, it will not waste time for figuring out what to do next. They quickly proceed to perform the desired action.
5) Select Unique Images
It is useless to create ads if visitors did not visit on it or make a click. To make the visitors clicked on your ads, you need to grab their attention and make them read your ad. For such situation, you need an attractive ad’s image. The right image can immediately get the attention of the visitors and make them click. So, it is essential that you select the unique image that can stand out from the crowd.
6) Focus on Your Users’ Emotional and Rational Sides
People's buying decisions are always related to their emotional side. Maybe a simple list of product features can convince the rational side of the visitors but did not create any effect on the emotional part. Basically, no one buys the product just for the features. People buy those products that provide solutions for the problems and make their life better. So, you should present the both emotional and rational sides of your products in the ads.
7) Use the Color Psychology
If you are not using the psychological powers of colors in your ads, it means you are missing out on an essential creative part. Most people remember the products with their colors and prefer to buy the products to their favorite colors. According to the research, older people preferred to blue, purple, and green colors, and young age people like the yellow, red, and orange color more. So, while planning your creative ad, select the most appropriate color on the basis of the targeted audience and potential market.
Above points will surely help you in creating the best Facebook Ad Designs for your ads, and get more clicks.